Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor generational iPhone releases.
There will still apparently be several important internal changes, such as a new camera system with a variable aperture, the A20 chip, and the custom C2 modem. Nevertheless, the new Pro models likely won't be "the star of Apple's iPhone launch this fall," with the company's first foldable claiming the spotlight instead.
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Thursday September 3, 2026 3:41 am PDT by Tim Hardwick
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$1,24...
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
Move to a biennial release—a two year update schedule.
I never understand why people say this. How does technology getting upgraded more often affect you negatively? If you don’t need/want a phone, don’t buy it.
When you do unexpectedly need a phone, I’m sure you’ll be glad it’s 3 month old tech instead of 15 months old.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
