Mark Gurman on MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen SidebarNext PagePrevious Page
Skip to Content

Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Vision Pro M5 Announcement

Cheaper, Lighter Apple Vision Pro Successor Could Arrive in Late 2028

Monday June 1, 2026 2:30 am PDT by
Apple is still working on a cheaper, lighter successor to its Vision Pro headset, but it is unlikely to launch before late 2028 or 2029, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that Apple needs to come up with a slimmer design for the $3,499 headset and bring down the cost before it can return to the category, which is essentially "on ice" ...
Low Angle iPhone Purple

iOS 28 Will Reportedly Be 'Far More Significant' Than iOS 27

Sunday May 31, 2026 2:44 pm PDT by
While we are still a week away from Apple unveiling iOS 27, Bloomberg's Mark Gurman has just shared the first rumor regarding iOS 28. In his Power On newsletter today, he said that iOS 28 will be "far more significant" than iOS 27. "Next year's '28' releases are already shaping up to be far more significant than the '27' updates," wrote Gurman. iOS 28 is codenamed "Bell," while macOS...
Meta Ray Ban Glasses

Apple Glasses Reportedly Launching in 'Late 2027' With These Features

Sunday May 31, 2026 9:21 am PDT by
Apple is now aiming to release its first smart glasses in "late 2027," according to the latest word from Bloomberg's Mark Gurman. Meta Ray-Bans He previously said that Apple planned to begin shipping the glasses by early 2027, but he said the product has faced development delays. The glasses will feature "oval-shaped cameras, unique colors, and multiple frame styles," according to Gurman....
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Are 'Nearly Ready' to Launch, New Siri Remote Also Rumored

Sunday May 31, 2026 8:47 am PDT by
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman. Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said. "I am told the hardware for the next Apple TV set-top box and HomePod mini has been done for months and...
sweeping AI driven upgrades feature

First Look at AI Camera and Photos Features in iOS 27 Revealed

Thursday May 28, 2026 6:32 am PDT by
Apple is planning sweeping AI-driven upgrades to its Camera and Photos apps in iOS 27, Bloomberg's Mark Gurman reports. Image via Bloomberg. The report offers a first look at the appearance of several major ‌iOS 27‌ features that Apple plans to announce at its Worldwide Developers Conference on June 8. The images are based on information viewed by Bloomberg and people said to be familiar...
iOS 27 Siri App Bloomberg

iOS 27's Siri App and 'Search or Ask' Feature Shown in Leaked Images

Thursday May 28, 2026 5:28 am PDT by
Bloomberg's Mark Gurman today shared a series of re-created screenshots that reveal iOS 27's all-new Siri app and "Search or Ask" functionality. Subscribe to the MacRumors YouTube channel for more videos. The images are renders that were created based on information obtained by Bloomberg. With the Siri app, iPhone, iPad, and Mac users will be able to interact with Apple's assistant in both ...
Apple Watch Blood Glucose Monitoring Feature 2

Apple Watch for Diabetes: The Latest on Apple's Plans for Non-Invasive Blood Sugar Monitoring

Tuesday May 26, 2026 9:30 am PDT by
For many years now, it has been rumored that the Apple Watch will eventually gain non-invasive blood sugar monitoring capabilities, which would enable millions of people with diabetes to track their blood glucose levels without needing to prick their skin with a needle or wear a dedicated continuous glucose monitor. According to Bloomberg's Mark Gurman, Apple recently shifted oversight of...
iOS 27 on iPhone 17 1

New iOS 27 Rumors Include Revamped AirPods Settings Menu and More

Sunday May 24, 2026 1:02 pm PDT by
Apple is set to unveil iOS 27 next month ahead of a September release. The update is expected to include a dedicated Siri app, expanded Apple Intelligence capabilities in apps like Wallet, Safari, and Shortcuts, an upgraded keyboard with improved autocorrect, the ability to use Apple Maps via satellite connection, and more. In his Power On newsletter today, Bloomberg's Mark Gurman revealed...
Apple Watch Ultra 2 Black Titanium

watchOS 27 Will Add These New Features to Your Apple Watch

Sunday May 24, 2026 11:53 am PDT by
Apple will unveil watchOS 27 during its WWDC 2026 keynote on Monday, June 8, and a handful of new features have been rumored already. The first developer beta of watchOS 27 should be available immediately following the keynote, and a public beta typically follows in July. The update should be released to all users with a compatible Apple Watch model in September. Below, we recap watchOS...
Apple Shakes Up Oversight of Product Design Ahead of CEO Change Feature

Apple 'Shakes Up' Oversight of Product Design Ahead of CEO Change

Tuesday May 19, 2026 9:57 am PDT by
In his new role as Chief Hardware Officer, Apple's longtime chipmaking chief Johny Srouji has reorganized the company's hardware development leadership "to speed up work on future devices," according to Bloomberg's Mark Gurman. The reshuffling is aimed at bringing chip and product development closer together. "The hardware shake-up is also meant to better integrate teams working on...
ios 26 genmoji

'Suggested Genmoji' Are Coming to an iPhone Near You

Monday May 18, 2026 4:52 am PDT by
Apple wants users to look again at their use of generative Genmoji in iOS 27, according to Bloomberg's Mark Gurman. ‌Genmoji‌ is an Apple Intelligence feature that lets you use AI to generate all-new emoji characters based on text input. All ‌Genmoji‌ generation happens directly on-device, but the feature has had a rocky run. Writing in his latest Power On newsletter, Gurman says that the ...
iOS 27 and Siri Finder Thumb

iOS 27: Dedicated Siri App to Include Auto-Deleting Chats Feature

Monday May 18, 2026 4:00 am PDT by
Apple in iOS 27 will include an enhanced Siri with a dedicated app that gives users options to keep conversations in memory for a limited time, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that Apple is keen to market its privacy credentials as a key advantage in the way it is implementing AI across its software compared to rivals....
Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
OpenAI vs Apple Feature scaled

OpenAI Considering Legal Action Against Apple Over 'Strained' Siri Partnership

Thursday May 14, 2026 10:52 am PDT by
OpenAI is preparing to potentially take legal action against Apple due to a "strained" relationship with the iPhone maker, according to Bloomberg's Mark Gurman. The two companies reached a partnership in 2024 that saw ChatGPT integrated into features like Siri and Image Playground across iOS, iPadOS, and macOS. iPhone users can also subscribe to ChatGPT directly via the Settings app, with...
Finder Siri Feature

iOS 27 Getting Major Siri Redesign With Chat Interface and Dedicated App

Tuesday May 12, 2026 1:38 pm PDT by
Apple is introducing an overhauled version of Siri in iOS 27, evolving the personal assistant into a more capable chatbot and AI agent able to compete with ChatGPT, Claude, and Gemini. With ‌Siri‌'s transition, Apple will be making multiple Siri-related design changes in ‌iOS 27‌, according to a new report from Bloomberg. ‌Siri‌ will largely live in the Dynamic Island in ‌iOS 27‌, but there will...
iOS 27 on iPhone 17 1

iOS 27 to Bring Customizable Camera App, Tweaks to Weather, Safari and Liquid Glass

Tuesday May 12, 2026 1:12 pm PDT by
Apple plans to make the Camera app more customizable in iOS 27, reports Bloomberg. Users will be able to select the features they want to see in the Camera app, like flash, exposure, timer, depth of field, photo styles, and resolution. Camera controls, labeled as widgets, will be able to be placed at the top of the Camera interface in any order. Users will be able to select widgets from a...
Vision Pro M5 Demo

Gurman: New Apple Vision Pro Won't Arrive for at Least Two Years

Monday May 11, 2026 5:16 am PDT by
Apple hasn't fully abandoned the Vision Pro, but anyone hoping for a successor will be waiting at least two more years, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman resisted suggestions that Apple has walked away from the headset entirely. The well-connected reporter says the company continues to develop new technologies and materials behind the...
macOS Liquid Glass Icon

macOS 27: Two More Changes Leaked Ahead of WWDC Next Month

Sunday May 10, 2026 9:45 am PDT by
macOS 27 will have a "slight redesign" compared to macOS Tahoe, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the design changes will help to improve the readability of macOS Tahoe's Liquid Glass interface:If you've used Tahoe, you're likely familiar with some of the quirks — particularly the transparency effects and shadows that...
Second Generation AirTag Feature Purple

Apple Reportedly Working on All-New AirTag-Sized Wearable With iPhone Integration

Thursday May 7, 2026 12:16 pm PDT by
Apple continues to work on a "pendant with cameras" for release as early as next year, according to the latest word from Bloomberg's Mark Gurman. In a report today, Gurman said development of the all-new wearable accessory trails AirPods with cameras, which have apparently reached an advanced testing stage. Apple also continues to work on smart glasses, according to his report. Given...
Apple Intelligence General Feature 2

iOS 27 Will Let You Pick Claude or Gemini Instead of ChatGPT for Apple Intelligence

Tuesday May 5, 2026 11:04 am PDT by
iOS 27, iPadOS 27, and macOS 27 will let users set third-party AI services as the default for Apple Intelligence features like Writing Tools and Image Playground, reports Bloomberg. Apple has signed a deal with Google and plans to use a Gemini-based model for ‌Apple Intelligence‌ and Siri features in ‌iOS 27‌, but users will also be able to choose their favorite AI service as an alternative. ...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors