Apple Shares 2021 Holiday Ad 'Saving Simon' Shot on iPhone 13 Pro
Apple today shared its annual holidays ad titled "Saving Simon," shot on the iPhone 13 Pro with unspecified "additional software and hardware" used.
Directed by Oscar-nominated actor and filmmaker Jason Reitman and his father, Oscar-nominated film director Ivan Reitman, Apple describes the three-minute ad as "a story for everyone who can't wait for the holidays to get here." The ad is set to the song "You and I" by Valerie June, which can be
listened to on Apple Music here.
In the ad, a boy kicks over three out of four snowmen in front of his family's house. Just before kicking over the fourth snowman, his sister runs out of the house and saves the snowman by placing it in the family's freezer for an entire year. After she places the snowman back outside the following winter, the ad takes an unexpected twist that leads to a touching moment on the family's front lawn.
"To the ones we've waited all year to be with," the ad concludes. "Happy Holidays."
Popular Stories
Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro.
Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
