Multiple Canadian readers are reporting seeing at least two new Apple "Get a Mac" ads on Canadian TV. The ads have not appeared on Apple's Get A Mac website, but from the accounts appear to be the same ads that were previously spotted in a Tampa Bay Apple Store earlier this month. Readers report the following additional information on the ads:
In one ad, Gisele Bndchen reportedly represents a beautiful movie made on a Mac (iMovie), while the PC (with some proding) shows his movie which is an unkempt, hairy man dressed like Gisele.
In another ad aimed to demonstrate the Mac's capability in the office, both Mac and PC are wearing suits (although the Mac's suit is described as a "fairly good looking hip" suit). The PC ends up on the floor in this ad, and reportedly says something along the lines of "just let me lie here and depreciate".
A third ad seen by the Tampa Bay spotter has not yet [also] been reported by Canadian TV watchers, and reportedly depicts the Mac and PC in a counseling session.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
