Tim Cook

By MacRumors Staff
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

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Apple Explains How Gemini-Powered Siri Will Work

Friday January 30, 2026 6:49 am PST by
Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri. During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Sir...
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Apple Teases 'Innovations That Have Never Been Seen Before' This Year

Friday January 30, 2026 5:40 am PST by
Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year. "As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of...
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Apple CEO Tim Cook Responds After ICE Shootings in Minneapolis

Tuesday January 27, 2026 8:01 pm PST by
Apple CEO Tim Cook has responded to events in Minneapolis, Minnesota, after two people were shot and killed by U.S. federal immigration agents this month. In an internal memo to Apple employees, obtained by Bloomberg's Mark Gurman, Cook said he is "heartbroken by the events in Minneapolis." "This is a time for deescalation," added Cook. "I believe America is strongest when we live up to...
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Apple CEO Tim Cook Visited White House for 'Melania' Documentary Screening

Monday January 26, 2026 2:23 pm PST by
Apple CEO Tim Cook visited President Donald Trump at the White House over the weekend to attend the premier of "Melania," a documentary that's set to be released in the near future. According to The Hollywood Reporter, several tech CEOs attended the screening, which also included a VIP dinner. Along with Cook, other attendees included Zoom CEO Eric Yuan, Amazon CEO Andy Jassy, Amazon...
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When Will Tim Cook Step Down as Apple CEO? Here's What Reports Say

Sunday January 25, 2026 9:39 am PST by
There has been increasing discussion about Tim Cook eventually stepping down as Apple's CEO, but reports have offered differing timelines. A few months ago, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026. In his Power On newsletter today, however, Bloomberg's Mark Gurman said that timeframe "seems unlikely." Gurman previously said he...
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Apple CEO Tim Cook Earned $74.3 Million in 2025

Thursday January 8, 2026 2:29 pm PST by
Apple CEO Tim Cook earned $74.3 million in 2025, down slightly from $74.6 million in 2024, Apple said in its annual proxy filing released today. Cook's earnings included a $3 million base salary that has remained the same since 2016, $57.5 million in stock awards, $12 million in performance-based cash awards, and $1.76 million in other compensation, such as 401(k) contributions, life...
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Apple CEO Tim Cook Buys $3 Million of Nike Shares

Wednesday December 24, 2025 8:41 am PST by
Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters). According to a regulatory filing published yesterday, Cook purchased 50,000 Class B shares of Nike on December 22 at an average price of $58.97 per share, for a total investment of approximately $2.95 million. The filing shows that Cook now holds about 105,000 Nike shares, a...
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Tim Cook Goes to Washington to Fight App Store Age Verification Legislation

Wednesday December 10, 2025 11:26 am PST by
Apple CEO Tim Cook was in Washington, D.C. today to meet with the House Energy and Commerce Committee about the upcoming App Store Accountability Act, reports Bloomberg. The App Store Accountability Act would require Apple to verify a person's age when an Apple Account is created using a "commercially available method or process," and get parental consent for each app that a child under 16...
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Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
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Will John Ternus Really Be Apple's Next CEO?

Friday December 5, 2025 9:01 am PST by
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
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Gurman: Tim Cook Likely to Remain Apple CEO Until at Least Mid-2026

Sunday November 23, 2025 8:26 am PST by
Earlier this month, the Financial Times reported that Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year." While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to explain that an announcement early in the year would allow for a smooth leadership transition, ahead of Apple's annual...
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Apple CEO Tim Cook Attends White House Dinner With Saudi Crown Prince

Wednesday November 19, 2025 12:24 pm PST by
Apple CEO Tim Cook attended a White House dinner that U.S. President Donald Trump arranged for Crown Prince Mohammed bin Salman of Saudi Arabia, reports The New York Times. The dinner marked Prince Mohammed's first visit to the United States since the October 2018 murder of author and Washington Post columnist Jamal Khashoggi. The U.S. Central Intelligence Agency determined that the prince or...
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Tim Cook Might Not Fully Retire After Stepping Down as Apple CEO — Here's Why

Monday November 17, 2025 8:36 am PST by
On Friday, the Financial Times reported that Apple is preparing for Tim Cook to step down as CEO as soon as next year, but he might not fully retire. Instead, it is possible that he will become the next chairman of Apple's board of directors. Apple's current chairman is Arthur D. Levinson, who turned 75 on March 31. Apple has a policy that states that its directors generally may not stand...
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Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
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Apple to Donate Towards Hurricane Melissa Relief Efforts

Friday October 31, 2025 10:20 am PDT by
In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount towards Hurricane Melissa relief efforts. "Our hearts go out to all of those impacted by the destruction of Hurricane Melissa," said Cook. "Apple will be making a donation to help with relief efforts on the ground." Hurricane Melissa has caused catastrophic damage, flooding, ...
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Apple CEO Tim Cook Says Revamped Siri on Track to Launch Next Year

Thursday October 30, 2025 1:50 pm PDT by
Apple CEO Tim Cook today said that a more personalized version of Siri remains on track to launch at some point next year, with the new set of features expected to debut on the iPhone as part of iOS 26.4 in March or April. "We're also excited for a more personalized Siri," said Cook, on Apple's earnings call for the third quarter of the 2025 calendar year. "We're making good progress on it,...
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Apple CEO Tim Cook Joins President Trump in Tokyo

Tuesday October 28, 2025 7:46 am PDT by
Apple CEO Tim Cook joined President Donald Trump and other technology executives from the U.S. and Japan today at a closed-door dinner in Tokyo, in an effort to promote Japanese investment in the United States (via Bloomberg). The dinner took place at the residence of U.S. Ambassador George Glass. President Trump used the event to highlight expected Japanese financing of U.S. projects under...
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Apple CEO Tim Cook Pledges to Increase Investment in China

Thursday October 16, 2025 5:51 am PDT by
Apple CEO Tim Cook pledged to expand the company's investments in China during his latest visit to the country, signaling that Apple intends to maintain a strong presence in its most important manufacturing hub even as it continues diversifying production elsewhere, Reuters reports. During meetings with Chinese government officials this week, Cook told China's industry minister Li Lecheng...
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Apple CEO Tim Cook Gifted Custom Labubu During China Visit

Tuesday October 14, 2025 3:17 pm PDT by
Apple CEO Tim Cook is in Shanghai, China to celebrate the upcoming launch of the iPhone Air in the country, and during his visit, he met with Pop Mart CEO Wang Ning and The Monsters creator Kasing Lung. On Chinese social network Weibo, Cook said that Lung demonstrated how he sketches his characters on his iPad Pro with an Apple Pencil. Lung is the designer behind the Labubu character that...
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iPhone Air to Launch in China This Week

Monday October 13, 2025 6:56 am PDT by
The iPhone Air will be available for pre-order in China this Friday, Apple CEO Tim Cook today said on Weibo during a visit to the country. Apple initially postponed the release of the ‌iPhone Air‌ in China while it worked with mainland authorities to resolve regulatory issues related to the device's eSIM requirement. The iPhone 17, 17 Pro, and 17 Pro Max already went on sale with the global...