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Apple CEO Candidate John Ternus is 'Well-Liked' and Helped Reverse 'Declining Product Quality'

In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.

Apple John Ternus 2019
The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's leadership" and helped with "reversing a trend of declining product quality" at the company.

"Since getting the top hardware engineering role in 2021, he's overseen an expansion in Apple's product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity," wrote Gurman.

However, the article said Ternus has "been criticized for not doing as much as previous hardware chiefs to implement breakthrough technologies."

That might change in the foreseeable future, as the article said Ternus is leading work on several new AI-powered devices, including smart glasses, AirPods with cameras, and a wearable pendant. He has also championed development of a "nearly 20-inch-wide foldable iPad" that could be a laptop-tablet hybrid, according to Gurman.

In addition, the profile revealed that Ternus is overseeing development of "the biggest set of iPhone revamps" in the product's history.

Cook reportedly gave oversight of Apple's design teams to Ternus at the end of last year, and Ternus has been making a lot more public appearances in interviews and in product introduction videos over the past few years. The profile provides a closer look at how Ternus has risen to become the frontrunner to succeed Cook eventually.

Ternus is a product person, whereas Cook is known for his excellent supply chain management.

Cook has not shared his retirement plans with even some of his closest lieutenants, according to the report, so it is unclear when he plans to step down. Cook has served as Apple's CEO since 2011, and he reached the common retirement age of 65 last year. In a recent interview, he vaguely said "I can't imagine life without Apple."

The full Bloomberg Businessweek article: "Apple's 'Nice Guy' Heir Apparent"

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Top Rated Comments

godorowski Avatar
8 months ago
Great.
Now we need someone who will help to stop declining software quality...
Score: 107 Votes (Like | Disagree)
8 months ago

Great.
Now we need someone who will help to stop declining software quality...
Yep. Apple’s hardware is insanely great these days, but the software truly needs some attention.
Score: 63 Votes (Like | Disagree)
8 months ago
I watched a lot of Keynotes since years. And based on my calculations and observations of Tim Apple and John Ternus during those Keynotes my personal thinking is the following: 
- Tim Apple seems to me to not be the greatest entertainer, not super chill (at least during the first years), robotic but professional. It get the message delivered ("isn't it amazing ?"). So, as a result, having never met the guy (I did once during 2 seconds so it doesn't count) I can construct my personal opinion and say that I think he should be absolutely great with everything operational (setting up new product lines, dealing with big numbers, moving products, etc.) but not so much with people.
- John Ternus (maybe one day "John Apple" or... "John Appleseed" :cool: ?) seems to me in the keynotes to be super chill but knows what he is talking about. Not robotic, not scripted, he look like he's more himself than Tim Apple. The kind of person you'll want to work with and hang out with.

I have no idea who will be the future Tim Apple. But based on my own personal observations during all those keynotes (which means I am the best analyst ever) I think John Ternus may well be able to bring back some Steve Jobs vibe in the company, someone who could be more himself and be able to have a real conversation with normal humans and not a robot which knows only positive amazing words to create only perfect amazing corporate sentences carefully crafted by some other robots somewhere in outer space.

P.S : Frankly I have no idea what I'm talking about. I'm just a guy who watched some keynotes and thought he knew better than everyone else. Hey... wait.... it means I'm a normal guy then :eek:
Score: 25 Votes (Like | Disagree)
8 months ago
If his first act is to fire whoever infested the Mac with Liquid Ass he has my vote
Score: 22 Votes (Like | Disagree)
nsklaus Avatar
8 months ago
hurry up, remove tim cook the UI saboteur make him to go away !

what he allowed to happen to macos with big-sur, and up to this day with tahoe, is abomination.

in the future, whenever i'll see a broken design for UI/UX made by some incompetent fool i'll always remember the face of tim cook as the one that had the horror in front of him, he had the power to take the decision, and he said 'yea sure why not .. let's go with it, seems fine to me'.
Score: 21 Votes (Like | Disagree)
robgreene Avatar
8 months ago

Look at Tim Cook and find the Opposite...
This may be true... but not because Tim Cook has done a bad job. On the contrary, he's been a fantastic steward of his role at the helm of Apple. His business mind and approach has been a fabulous fit for the post-Jobs era. Now that Apple has scaled to the size and scope that it has under his tremendous leadership, a case can certainly be made that a different type of leader may be best suited for Chapter 3 when that time comes.
Score: 19 Votes (Like | Disagree)
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