Tim Cook

Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...

Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...

Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways. "I think I'll say it the way I always say it," concludes Cook. Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...

The Trump administration plans to invite Apple CEO Tim Cook and CEOs from other companies like Nvidia, Qualcomm, Exxon, and Boeing on a trip to China next week, reports Semafor. Trump will apparently focus on building his relationship with Chinese President Xi Jinping during the May 14 and May 15 meetings. Treasury Secretary Scott Bessent, United States Trade Representative Jamieson Greer,...

Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week. On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March. "We could not be happier with how things are going at the moment," he said. Apple was very optimistic ...

Apple CEO Tim Cook met with United States Secretary of Commerce Howard Lutnick on Monday. The U.S. Department of Commerce shared details on the meeting on social media, and said that Lutnick wished Cook well, commending his "remarkable leadership and lasting contributions to American technology." Last week, Apple announced that Cook would be stepping down from his role as CEO on September 1, ...

On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him. Subscribe to The MacRumors Show YouTube channel for more videos Cook will transition to executive chairman, where he will "assist with certain aspects of the company, including...

Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus. The Maps app launched with mislabeled landmarks, faulty directions, and a user experience that fell well short of Google Maps at the...

Apple yesterday announced that longtime Apple CEO Tim Cook is planning to step down from his role later this year, with current hardware engineering chief John Ternus set to take over as CEO. We've seen media reports suggesting Ternus will bring Jobs-like decisiveness back to Apple, as well as reactions from top world leaders, but we thought we'd also highlight what MacRumors readers think of the ...

In an all-hands meeting with employees today, Apple's future CEO John Ternus teased an "incredible road map ahead." "I'm not exaggerating when I say this is the most exciting time to be building products and services at Apple in my entire career," said Ternus. While the meeting was private, Ternus' comments were reported by Bloomberg's Mark Gurman. Appearing alongside Apple's current CEO...

Tim Cook today told employees he plans to be at Apple "for a long time" in his new role as executive chairman. Cook shared the information in an all-hands meeting detailed by Bloomberg. "I am healthy. My energy is high, and I plan to be in this role for a long time," said Cook. He said he will support current hardware engineering chief John Ternus in any way necessary when Ternus takes over...

Apple on Monday announced that Tim Cook will be stepping down as CEO, and some top leaders around the world have publicly commented on the news. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of ...

Current Apple CEO Tim Cook is set to leave his role on September 1, 2026, and as he prepares to step down as CEO, he has written a letter addressed to the Apple community. Cook said that he starts his day reading notes from Apple users all over the world, which fills him with an indescribable gratitude. According to Cook, Ternus is the perfect person to take over as Apple's CEO. To the...

Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...

As we previously reported, astronauts aboard NASA's Orion spacecraft used the iPhone 17 Pro Max to take selfies of themselves with the Earth in the background during the Artemis II mission around the far side of the Moon last week. Now that the crew members have safely returned to Earth, Apple's CEO Tim Cook and marketing chief Greg Joswiak have both turned to social media to congratulate...

For its 50th anniversary celebration, Apple invited The Wall Street Journal's Ben Cohen to Apple Park to meet up with Apple CEO Tim Cook. Cohen and Cook took a look at rare archival materials from the early days of Apple, some of which Cook wasn't even familiar with. Cook said that he had seen a lot of the devices for the first time while preparing for Apple's 50th anniversary. Items on...

Apple's CEO Tim Cook has maintained a working relationship with U.S. President Donald Trump, and he touched on that in a recent interview. Cook sat down with Esquire's Ryan D'Agostino to discuss Apple's 50th anniversary, but he was also asked about how he navigates the Trump administration. Cook responded by saying that "the Trump administration is very accessible." "So you can talk...

In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down. The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's...

Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new MacBook Neo has been a hit with customers buying their first laptops or switching from Windows. Apple released the MacBook Neo last Wednesday, March 11. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college...

In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook said he is "not a political person." Strahan said Cook has been criticized over his relationship with U.S. President Donald Trump. He noted that Cook attended Trump's second inauguration last year, gifted Trump a piece of glass with a 24-karat gold base, and went to a private screening of a Melania...