Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'

In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone.

iPhone 17 Pro Colors
"There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives."

While this is just typical corporate speak, it is still interesting that Cook thinks the iPhone will remain the core device in people's lives, given that Apple is pushing into new areas like spatial computing. Apple is reportedly also working on things such as augmented reality glasses and an AI-powered pendant without a screen.

Next year, the iPhone turns 20, and the device's popularity is still reaching new heights. iPhone revenue last quarter came in at $85.2 billion, a new all-time high. Cook said iPhone demand during the quarter was "simply staggering."

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Cook, in January.

It remains to be seen if there is ever a device that supplants the iPhone, and smartphones in general, but Cook is certainly not worried right now.

"iPhone's going to be around for a very long time," he said.

Watch on YouTube

Related Roundup: iPhone 17
Buyer's Guide: iPhone 17 (Neutral)
Related Forum: iPhone

Popular Stories

iphone duo feature

Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch

Thursday October 8, 2026 11:05 am PDT by
The Independent's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO. Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1. Cook said the transition "started years ago."...
tim cook john ternus apple ceo

Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus

Thursday October 8, 2026 11:15 am PDT by
In his new role as the executive chairman of Apple's board of directors, Tim Cook told The Independent's David Phelan that he is "not meddling" with Apple's new CEO John Ternus. "First of all, John and I have an incredible level of trust in each other," said Cook. "The relationship must be based on trust, and the communication must be frequent and significant. But other than that, what I'm...
Tim Cook Chengdu China

Tim Cook Visits China for the Third Time in 2026

Monday October 12, 2026 6:54 am PDT by
Tim Cook is visiting China for the third time this year, with talks in Guangdong focused on expanding Apple's manufacturing and sales operations, the South China Morning Post reports. This is Cook's first China trip in his capacity as Apple's executive chairman. He moved into the position on September 1 when John Ternus took over as CEO. Apple has said part of Cook's work involves...

Top Rated Comments

MacUserFella Avatar
8 months ago
“So much left we can do” and proceed to make every generation the most incremental upgrade
Score: 62 Votes (Like | Disagree)
capamac Avatar
8 months ago
Just think of all the emojis left to create.
Score: 44 Votes (Like | Disagree)
Spock Avatar
8 months ago
Prove it.
Score: 40 Votes (Like | Disagree)
turbineseaplane Avatar
8 months ago
Make some smaller ones again please!
Score: 18 Votes (Like | Disagree)
8 months ago
Which is why we're only going to do one or two changes per year, to milk our customers as much as possible
Score: 18 Votes (Like | Disagree)
8 months ago
And yet… I find the iPhone - and all smart phones - less critical in my life with each passing day. It’s like after all of these years of using all of their advanced functions, I’m back to texting and talking just like with a 90’s flip phone. Of course, I’m sure that I’m the outlier.
Score: 16 Votes (Like | Disagree)
Latest Stories
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
42 minutes ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
7 hours ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
8 hours ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
14 hours ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
15 hours ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
16 hours ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
16 hours ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
17 hours ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
18 hours ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
19 hours ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
20 hours ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
21 hours ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
21 hours ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
23 hours ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
23 hours ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
23 hours ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
1 day ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
1 day ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
1 day ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
1 day ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
1 day ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
1 day ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
1 day ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
2 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
2 days ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
2 days ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
2 days ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
2 days ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors