Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'

In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone.

iPhone 17 Pro Colors
"There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives."

While this is just typical corporate speak, it is still interesting that Cook thinks the iPhone will remain the core device in people's lives, given that Apple is pushing into new areas like spatial computing. Apple is reportedly also working on things such as augmented reality glasses and an AI-powered pendant without a screen.

Next year, the iPhone turns 20, and the device's popularity is still reaching new heights. iPhone revenue last quarter came in at $85.2 billion, a new all-time high. Cook said iPhone demand during the quarter was "simply staggering."

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Cook, in January.

It remains to be seen if there is ever a device that supplants the iPhone, and smartphones in general, but Cook is certainly not worried right now.

"iPhone's going to be around for a very long time," he said.

Related Roundup: iPhone 17
Buyer's Guide: iPhone 17 (Neutral)
Related Forum: iPhone

Popular Stories

iphone 17 models

Apple Raises Prices of iPhone 16, iPhone 17, iPhone Air, and iPhone 17e

Wednesday September 9, 2026 11:39 am PDT by
Behind today's iPhone 18 Pro and iPhone Duo announcements, Apple has raised the prices of the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store. The new starting prices for the three models now look like this: iPhone 16: $799 (+$100) iPhone 17e: $699 (+$100) iPhone 17: $899 (+$100) iPhone Air: $1099 (+$100)So that's a $100 price hike on all four...
iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
tim cook john ternus apple ceo

Tim Cook Comments on His Final Day as Apple CEO

Monday August 31, 2026 8:39 am PDT by
Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately. Subscribe to the MacRumors YouTube channel for more videos. The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...

Top Rated Comments

MacUserFella Avatar
26 weeks ago
“So much left we can do” and proceed to make every generation the most incremental upgrade
Score: 62 Votes (Like | Disagree)
capamac Avatar
26 weeks ago
Just think of all the emojis left to create.
Score: 44 Votes (Like | Disagree)
Spock Avatar
26 weeks ago
Prove it.
Score: 40 Votes (Like | Disagree)
turbineseaplane Avatar
26 weeks ago
Make some smaller ones again please!
Score: 18 Votes (Like | Disagree)
26 weeks ago
Which is why we're only going to do one or two changes per year, to milk our customers as much as possible
Score: 18 Votes (Like | Disagree)
26 weeks ago
And yet… I find the iPhone - and all smart phones - less critical in my life with each passing day. It’s like after all of these years of using all of their advanced functions, I’m back to texting and talking just like with a 90’s flip phone. Of course, I’m sure that I’m the outlier.
Score: 16 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors