Tim Cook Teases New Apple Product Announcement This Week: 'There's Something in the Air' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook Teases New Apple Product Announcement This Week: 'There's Something in the Air'

by

Apple CEO Tim Cook today teased a new product announcement coming "this week."

cook tweet air upscale
"There's something in the air," the teaser says.

This teaser likely refers to a new MacBook Air with the M4 chip, which is already expected to be announced as early as this week.

Apple used the same "there's something in the air" slogan before it announced the original MacBook Air in 2008.

Cook shared a similar teaser last month, ahead of the iPhone 16e announcement. As was the case with the iPhone 16e, the new MacBook Air or any other new product should be announced in a press release on the Apple Newsroom website, and there could be an accompanying YouTube video announcement.


Beyond the M4 chip, the new 13-inch and 15-inch MacBook Air models are expected to have Thunderbolt 4 ports, a Center Stage camera, longer battery life, and a few other upgrades.

What are some other wild-card "air" possibilities?

A new iPad Air is also expected to launch at some point fairly soon, and a new AirTag is also expected by mid-2025. There is also a rumored "iPhone 17 Air" with an ultra-thin design, but that device is not expected to be unveiled until September.

Related Roundup: MacBook Air
Tag: Tim Cook
Buyer's Guide: MacBook Air (Neutral)
Related Forum: MacBook Air

Popular Stories

apple silicon mac lineup 2024 feature purple

Apple to Overhaul Mac Lineup With 11 New Models

Wednesday July 22, 2026 8:13 am PDT by
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...
Read Full Article • 125 comments
macbook air prime day 2

5 Reasons to Buy a MacBook Air Now Instead of Waiting

Tuesday July 28, 2026 7:53 am PDT by
Apple's next MacBook Air is several months away, but if you've been holding off on an upgrade, here's why now could actually be a good time to buy. The Current Air is the Best Value Mid-Tier Mac The M5 MacBook Air starts at $1,299 following Apple's recent $200 price hike, but Amazon is already knocking $100 off, bringing it down to $1,199. The base model's 16GB of RAM means it's no longer...
Read Full Article • 76 comments
tim cook john ternus apple ceo

Tim Cook and John Ternus Attend Sun Valley Conference Together

Wednesday July 8, 2026 6:07 am PDT by
Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes. Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run...
Read Full Article • 26 comments

Top Rated Comments

G
goonie4life9
19 months ago
Wooo, get stoked about the ALL NEW MacBook Air. This is the best, most powerful MacBook Air that Apple has ever released. And Apple didn't stop there. Now powered by the best-in-class M4, the ALL NEW MacBook Air takes Apple Intelligence to a whole new level. All this power in a fanless design that still provides the same great all-day battery life and industry-leading privacy. What's that in the air? It's a bird, no it's a plane, no it's the thin and light, ALL NEW MacBook Air. Apple can't wait to see the incredible things customers do with the ALL NEW MacBook Air and Apple thinks you're going to love it. The ALL NEW MacBook Air is truly the device for air pros!
Score: 50 Votes (Like | Disagree)
G
gpat
19 months ago
Why does he use his personal X account to tweet about product announcements instead of Apple's account?
Score: 29 Votes (Like | Disagree)
W
webkit
19 months ago

Why does he use his personal X account to tweet about product announcements instead of Apple's account?
Tim Cook's X account has around 5 million more followers than the Apple account.
Score: 23 Votes (Like | Disagree)
EugW Avatar
EugW
19 months ago

Why does he use his personal X account to tweet about product announcements instead of Apple's account?
Personally I think he should scrap their X accounts completely. Just put them on the Apple website.
Score: 21 Votes (Like | Disagree)
I
ignatius345
19 months ago
At last, that HomeKit connected air freshener we've all been dreaming of!

Seriously, though, my actual dream here would be for the Air to become an ultraportable akin to the little ill-fated Retina MacBook, but with a proper keyboard and an M-series processor. The current Air would become just the "MacBook", and the MacBook Pro would just carry on as it is. I think this is all quite unlikely and we'll probably just get the M4 Air everyone is expecting.

The ONE thing that gives me pause is the reusing of the same 2008 tagline, and the fact that the graphic really strongly points to thinness. If they do intro an ultrathin MBA this week, my poor old credit card will be taking a hit very soon...
Score: 20 Votes (Like | Disagree)
klasma Avatar
klasma
19 months ago
Looks like the iPhone 17 Air is early. 🤪
Score: 16 Votes (Like | Disagree)
Read All Comments

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors