Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by Joe Rossignol

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.

apple launch feb 2025
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

The post includes a short video with an animated Apple logo inside a circle.

Cook did not provide an exact time for the launch, or share any other specific details, so his post is a bit of a mystery. However, Bloomberg's Mark Gurman believes the post is a teaser for Apple announcing a new iPhone SE. He previously said the device would be unveiled by next week, with rumored features including an A18 chip, a larger 6.1-inch OLED display, Face ID, a USB-C port, Apple Intelligence support, and more.

Will any other new products be announced next week? Rumors suggest new MacBook Air, iPad Air, and entry-level iPad models will be launching in the coming weeks, and other devices expected to launch this year include a new AirTag, an all-new smart home hub, and more. We shall find out exactly what Apple has planned in six days from now.

Cook's post seems to be more of a teaser rather than an event invite, so it seems likely that any announcements would be shared in press releases on the Apple Newsroom website. But, there could be YouTube announcement videos too, like we saw when Apple announced new iMac, Mac mini, and MacBook Pro models with M4 chips last October.

Tag: Tim Cook

Popular Stories

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by Hartley Charlton

Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...

• 142 comments

Tim Cook Comments on His Final Day as Apple CEO

Monday August 31, 2026 8:39 am PDT by Joe Rossignol

Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately. Subscribe to the MacRumors YouTube channel for more videos. The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...

• 124 comments

Tim Cook Steps Down as Apple CEO Tomorrow

Monday August 31, 2026 5:42 am PDT by Joe Rossignol

The end of an era is upon us, as Tim Cook will be stepping down as Apple's CEO on September 1, after 15 years of leading the company. Cook has been Apple's CEO since 2011 Tomorrow, Apple's hardware engineering chief John Ternus will become the company's next CEO. Cook will remain at Apple as the executive chairman of the company's board of directors. In this new role, Apple said Cook will...

• 92 comments

Top Rated Comments

confirmed

21 months ago

Based on the image.. it’s definitely the return of the Apple SuperDrive

Yay physical media!! What is old is new again.

Score: 77 Votes (Like | Disagree)

Expos of 1969

21 months ago

A new CEO. Tim will announce his retirement on Wednesday.

Score: 50 Votes (Like | Disagree)

sw1tcher

21 months ago

"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

A new member to the family would seem to indicate a new product. An updated iPhone SE or M4 MacBook Air wouldn't really be considered a new member of the family, would it?

Score: 43 Votes (Like | Disagree)