Apple Shares New 'Get Ready' Ad Ahead of Vision Pro Launch

Monday January 8, 2024 5:17 pm PST by Juli Clover

Apple today shared a new "Get Ready" ad promoting the upcoming launch of the Vision Pro headset. The ad features notable movie and TV show characters putting on masks, glasses, and other similar accessories.

Watch on YouTube

There are scenes from Star Wars, Fantastic Mr. Fox, Young Frankenstein, Kick-Ass, Up, Iron Man, Ant-Man, Star Trek, Snoopy, SpongeBob SquarePants, and Back to the Future, along with a shot of a woman putting on the Vision Pro headset.

The video ends with the tagline "Get Ready," as the Vision Pro is set to launch in just a few weeks. Apple will accept pre-orders for the Vision Pro on January 19, with an official launch to follow on February 2.

Tag: Apple Ads

Top Rated Comments

Lounge vibes 05

36 months ago

Just in case anyone needs it spelled out for them…

Even though I think the callback is fun, I don’t really think the metaphor works in the same way. This thing isn’t reinventing glasses or helmets, it’s not glasses and it’s not a helmet in the same way the iPhone was a phone.
Still, as an Apple fan I think its a fun ad

Score: 28 Votes (Like | Disagree)

AlinomyTomy

36 months ago

I think they should go all-in on showing us the office of the future: a circle of workers in ergonomic chairs, digital eyes blinking into a void in the center of them, with Uber Eats folk shoveling lunches and snacks into their mouths.

The future is so close I can smell it!

Score: 17 Votes (Like | Disagree)

fonzy91

36 months ago

Clearly a nod to the first ad for the original iPhone. Love it.

Score: 13 Votes (Like | Disagree)

Pakaku

36 months ago

Translation: Hey rich people! Have we got a product for you!

I can't think of many Apple products that aren't targeted towards rich people

Score: 10 Votes (Like | Disagree)

beanbaguk

36 months ago

Why does this product make so many people angry and unhappy?

The concerns surrounding the impact of products like AR headsets on society are multifaceted and resonate deeply with many. My reluctance towards a virtual reality-dominated future stems from observing the growing disconnection in society, exacerbated by our reliance on technology. For instance, a recent personal experience highlighted this issue vividly: I entered my living room with my 6-year-old son, who had just built an incredible Lego set, only to find our family members engrossed in their iPhones. Despite sharing our accomplishment, it went largely unnoticed, with only my brother-in-law acknowledging it.

This scenario is not isolated. It exemplifies a broader trend where both children and adults become increasingly absorbed in the digital world, often at the expense of real-life interactions and experiences. The prevalence of social media contributes significantly to this issue. It's common to see people prioritizing recording events over participating in them or losing hours to endless scrolling through content from influencers, which offers little substantial value.

This shift in societal behavior can be likened to a gradual intellectual regression, reminiscent of the satirical yet eerily prophetic film "Idiocracy." The introduction of AR headsets could potentially exacerbate this trend, pushing us towards a dystopian society where our connection to reality and meaningful human interactions is further diminished. The prospect of living in a world where we are perpetually tethered to such devices, losing touch with the tangible and authentic aspects of life, is both disheartening and alarming. It raises critical questions about the direction in which our society is heading and the long-term implications of our growing dependence on advanced technology.

Score: 9 Votes (Like | Disagree)

wanha

36 months ago

Why does this product make so many people angry and unhappy?

Great question.

My hypothesis is that people secretly desire something new and exciting in their lives, but for whatever reason, they think this product isn't it.

But rather than just leave it at that, they feel they have to convince everyone that the thing is junk in order to live with their own cognitive dissonance.

This way, they are not the only ones missing out and their unhappiness seems justified.

Sidenote: I am sure this theory will also make many people angry and unhappy here, but fear not, my arms are open and the hugs are free

Score: 9 Votes (Like | Disagree)

Read All Comments