Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording
Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max.
The video features a series of people using their iPhone 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only camera to shoot in Dolby Vision," reads the video's tagline.
Both the iPhone 12 Pro and iPhone 12 Pro Max support Dolby Vision HDR video recording at up to 60 frames per second, while the iPhone 12 and 12 mini support the feature at up to 30 frames per second.
Popular Stories
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking.
Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife.
He ended up breaking his collarbone and seven ribs, but was...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
