Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and product page, QR codes, and more.
Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.
Developers can enter the URL for their app on the marketing page, with Apple then providing tools to generate the aforementioned links and badges. QR codes in particular may be of interest to developers as these can be used to quickly find an app with a scan with an iPhone camera, and QR codes are also used for the App Clips feature introduced in iOS 14.
QR codes can be generated with different colors and with each app's icon for a unique, personalized look that takes seconds to create.
Wednesday July 8, 2026 1:54 am PDT by Tim Hardwick
Apple's challenge against the EU's designation of its App Stores and iOS platform as "gatekeepers" was dismissed by Europe's top court on Wednesday, reports Reuters.
"The General Court dismisses Apple's actions regarding its designation as a gatekeeper in relation to the App Store and iOS," the Luxembourg-based tribunal said.Apple took its case to Luxembourg's General Court in 2024 after the...
Thursday July 23, 2026 5:39 am PDT by Tim Hardwick
Google was today fined €890 million ($1 billion) by the European Union for breaching antitrust rules with regard to its search and Google Play store services.
The European Commission found that Google had broken the Digital Markets Act (DMA) by using its dominant position in the search market to favour its own services, like shopping and hotel deals, over those of rivals.
The Commission ...
Apple is facing a new lawsuit from three customers who allegedly lost a combined $1.8 million after falling victim to a fake Bitcoin wallet app in the App Store, according to a complaint filed in California federal court on Friday.
The complaint alleges that Apple violated California's Consumers Legal Remedies Act and other laws by failing to adequately review and monitor apps distributed...
Sure! At least 0.000001% of it, anyway. In any case, developers can use QR codes or not, it’s optional 🤷♂️
Re: the 15 or 30% revenue share, here’s a partial list of what it pays for:
a secure, customer-trusted payment system; app hosting; APIs, libraries, compilers and other development tools; testing, interface libraries; simulators; security features; developer services, including customer support; and cloud services, including 1 petabyte of CloudKit storage.
Those are some of the things Epic thinks Apple should provide for free 🙄
btw, it’s worth mentioning that more than 80% of all app downloads pay nothing. Not 30%, not 15%—0%. Apple gets $0.00. Not a single penny.
If everyone did what Epic did and Apple App Store revenue went to zero, Apple would replace the ~15 billion they received somewhere else. Like add another $75—the “Epic tax”—onto the price of iPhones. ($100 in a couple years, and it would keep going up every year).
But that way Epic and other devs could get 100% of the revenue instead of only 70 or 85%. Epic might reduce the price of dances and outfits, maybe not.
I’d love to see a progressive model, where for indie developers that are just getting started Apple takes a reduced cut (say 10%) until a certain paid volume is hit. IE 150 app sales or something. Gives newbs a chance to launch something and try to earn their first year Apple Developer fee back.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
