Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and product page, QR codes, and more.
Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.
Developers can enter the URL for their app on the marketing page, with Apple then providing tools to generate the aforementioned links and badges. QR codes in particular may be of interest to developers as these can be used to quickly find an app with a scan with an iPhone camera, and QR codes are also used for the App Clips feature introduced in iOS 14.
QR codes can be generated with different colors and with each app's icon for a unique, personalized look that takes seconds to create.
Tuesday September 1, 2026 4:50 pm PDT by Juli Clover
Apple today informed developers that universal Mac App Store apps that require macOS 13 or later can remove support for Intel-based Mac computers.
We're reaching out to let you know that universal macOS apps on the Mac App Store that require macOS 13 or later can now remove support for Intel-based Mac computers.
By removing support for Intel-based Mac computers, you can simplify your...
Monday September 7, 2026 3:19 am PDT by Tim Hardwick
Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...
Monday September 14, 2026 3:25 pm PDT by Juli Clover
X's XChat app is no longer available from the App Store. The app does not come up when searching for it in the App Store, and clicking a link to it on the web returns an unavailable error.
XChat allows X users to communicate with one another using end-to-end encryption and disappearing messages. The app's description says it is a "private, focused space built for conversation." XChat launched...
Sure! At least 0.000001% of it, anyway. In any case, developers can use QR codes or not, it’s optional 🤷♂️
Re: the 15 or 30% revenue share, here’s a partial list of what it pays for:
a secure, customer-trusted payment system; app hosting; APIs, libraries, compilers and other development tools; testing, interface libraries; simulators; security features; developer services, including customer support; and cloud services, including 1 petabyte of CloudKit storage.
Those are some of the things Epic thinks Apple should provide for free 🙄
btw, it’s worth mentioning that more than 80% of all app downloads pay nothing. Not 30%, not 15%—0%. Apple gets $0.00. Not a single penny.
If everyone did what Epic did and Apple App Store revenue went to zero, Apple would replace the ~15 billion they received somewhere else. Like add another $75—the “Epic tax”—onto the price of iPhones. ($100 in a couple years, and it would keep going up every year).
But that way Epic and other devs could get 100% of the revenue instead of only 70 or 85%. Epic might reduce the price of dances and outfits, maybe not.
I’d love to see a progressive model, where for indie developers that are just getting started Apple takes a reduced cut (say 10%) until a certain paid volume is hit. IE 150 app sales or something. Gives newbs a chance to launch something and try to earn their first year Apple Developer fee back.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
