Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...

Two new Apple Pencil models are in development for release alongside next-generation iPad Pro models next year, according to Bloomberg's Mark Gurman. Specifically, he said new versions of the lower-end Apple Pencil with a USB-C port and the higher-end Apple Pencil Pro are in the works. Apple is working to satisfy upcoming EU requirements related to making batteries more replaceable,...

Apple has introduced 36-month financing for cellular iPad purchases through AT&T and Verizon, adding to the 12-month option previously available via Apple Card. The new financing, first reported by 9to5Mac, replaces Apple Card Monthly Installments as the sole route to spreading out a cellular iPad purchase. That plan paid off the balance interest-free over 12 months; the new carrier options...