50% of iPad Magazine Subscribers Allow Apple to Pass Info to Publishers - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

50% of iPad Magazine Subscribers Allow Apple to Pass Info to Publishers

share

Last week, Forbes writer Jeff Bercovici asked what was it that changed that prompted Hearst and Conde Nast to suddenly agree to Apple's terms for iPad magazine subscriptions. The answer turned out to be surprisingly simple. Publishers had previously argued that the lack of subscriber information from iPad subscriptions was even a bigger hurdle than the 30% revenue share. Instead of automatically sharing the data, Apple asks individual subscribers to opt in. As it turns out, up to 50% of users agree.

Initially, publishers were worried, reasonably enough, that users would overwhelmingly say no. But they don't. In fact, about 50 percent opt in.

Apple's Eddy Cue confirmed the figure according to Bercovici. The author credits the trust in the App Store as the reason for the high opt-in rate.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
iPhone Duo Open

iPhone Duo Reportedly Facing Production Problems Ahead of Launch

Tuesday September 29, 2026 6:16 am PDT by
The iPhone Duo is reportedly facing production difficulties ahead of its October launch, with early output expected to be limited. A person said to be close to Foxconn's supply chain told China's Jiemian News that final assembly yields for Apple's first foldable iPhone were only slightly above 60% as of September 17. The source said that, under Apple's current quality standards, it could...

Top Rated Comments

Dr McKay Avatar
201 months ago
At least it tells you it wants to, and gives you the option to say "No".

Nothing sinister, it's being open and honest.
Score: 5 Votes (Like | Disagree)
VanMac Avatar
201 months ago
Options are good

I think it's good being given the option. Certain products I like or trust, and don't mind providing my info for more communications.
Score: 4 Votes (Like | Disagree)
Popeye206 Avatar
201 months ago
Only Grade-A suckers do something for free. If they want my demographic data, then I want something in return (e.g. 20% off). It's business, don't ask for something of value and not offer something in return. Same thing with paperless billing, The only time I have agreed in the past was when I received a credit or gift certificate in return.

You know, thinking about your statement, Apple really deserves kudos. They have 100's of million names and info and yet, do nothing with it to my knowledge. Obviously they do have some opt in things, but buying a Mac or having an iTunes account dosent translate into junk mail.

It will be interesting to see how Google does overtime since all their free OS's are supported by ad sales.
Score: 2 Votes (Like | Disagree)
Popeye206 Avatar
201 months ago
Why would anyone give them this info - you are just lining the pubs pockets when they sell your info to others.

You hate everything don't you?

Like it or not advertising pays for most of our entertainment. Everything from sports to TV to movies. What's the big deal? Ignore what you don't like and pay attention to what you want.

Personally I don't care. Send me all the crap you want. Some of it I may actually care about. No harm, no foul.

I wish people here would grow up about companies trying to make money. It's what companies do. But just because they do something that makes them money does not make them evil. Geech. :rolleyes:
Score: 2 Votes (Like | Disagree)
SockRolid Avatar
201 months ago
Publishers just might survive after all

Magazine publishers made most of their money by selling their subscribers' demographic data to ad agencies. Back in the day when people actually subscribed to physical magazines. If enough suckers, er, subscribers say "yes" then maybe there's hope for old school publishers after all.
Score: 2 Votes (Like | Disagree)
kurzz Avatar
201 months ago
Yes, I click allow because I'd love to receive advertising and countless hard to unsubscribe emails from companies I've never heard of because they've sold my name, email and address. ;)

At least I get free paper ads in the mail that I can use for the pet cage.
Score: 2 Votes (Like | Disagree)
Latest Stories
AT&T Acknowledges iPhone 18 Pro Max Issues: 'Update Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: 'Update Immediately'
3 hours ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
9 hours ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
11 hours ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
12 hours ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
13 hours ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
15 hours ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
15 hours ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
16 hours ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
17 hours ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
17 hours ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
19 hours ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
19 hours ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
20 hours ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
20 hours ago
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
21 hours ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
1 day ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
1 day ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
2 days ago
Apple Event on October 13?
Apple Event on October 13?
2 days ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
2 days ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
2 days ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
2 days ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
2 days ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
2 days ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
2 days ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
2 days ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
2 days ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
2 days ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
2 days ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors