9to5Mac finally puts an end to 'Brick' speculation and claims that 'Brick' refers to the new manufacturing process for MacBooks.
The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers (w/o sharks) and jets of water to carve the MacBooks out of a brick of aluminum.
9to5Mac speculates that this will give Apple strategic and technical advantages over other manufacturers, including improvements in complexity of case design, strength and quality. They also point out that Steve Jobs has been known to focus on the details of factory design with his NeXT startup in the 1980's.
The site also ties this back to recent comments by Peter Oppenheimer that Apple will continue to introduce state of the art products that their competitors are unable to match.
Finally, they expect that the MacBooks will indeed be released on October 14th.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Monday August 31, 2026 11:19 am PDT by Joe Rossignol
Apple's press release for the new Mac Studio with M5 Max and M5 Ultra chips last week initially stated that the computer had "next-generation SSD architecture built on PCIe Gen 6." However, as spotted by the French blog MacGeneration, Apple removed the PCIe 6.0 mention from the announcement shortly after it was published.
The press release still mentions that the new Mac Studio has a...
