9to5Mac finally puts an end to 'Brick' speculation and claims that 'Brick' refers to the new manufacturing process for MacBooks.
The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers (w/o sharks) and jets of water to carve the MacBooks out of a brick of aluminum.
9to5Mac speculates that this will give Apple strategic and technical advantages over other manufacturers, including improvements in complexity of case design, strength and quality. They also point out that Steve Jobs has been known to focus on the details of factory design with his NeXT startup in the 1980's.
The site also ties this back to recent comments by Peter Oppenheimer that Apple will continue to introduce state of the art products that their competitors are unable to match.
Finally, they expect that the MacBooks will indeed be released on October 14th.
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI.
Apple's senior vice president of Worldwide Marketing Greg Joswiak said:
Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user. It recognizes your face to shift from a household screen to your own experience,...
Tuesday October 13, 2026 6:08 am PDT by Joe Rossignol
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more.
The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
Tuesday October 13, 2026 9:39 am PDT by Joe Rossignol
MacRumors was first to reveal the name "HomeView" last week, after discovering a trademark filing from a secretive shell company that we correctly suspected was linked to Apple.
Apple was likely behind a "homeOS" trademark filing as well, but the company ultimately decided to stick with generic "HomeView software" naming, just like it refers to the HomePod's operating system as "HomePod...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
