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Apple Announces a New Mac Sales Record

M5 MacBook ProOn an earnings call earlier this week, Apple CEO John Ternus announced that the company sold more Macs in its 2026 fiscal year than any previous fiscal year. "We have never sold more Macs in a fiscal year than we did this time, which is a truly remarkable testament to these incredible products," he said.

This record is all the more impressive given that several Mac models have faced supply constraints this year. Apple's CFO Kevan Parekh said Mac sales have been driven by the popularity of the MacBook Neo and MacBook Pro lately.

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Top Rated Comments

1 hour ago at 10:23 am
Would love to see numbers for the Macbook Neo.
Score: 8 Votes (Like | Disagree)
datsdatcharlie Avatar
1 hour ago at 10:26 am
The MacBook Neo is the goat
Score: 7 Votes (Like | Disagree)
quietstormSD Avatar
1 hour ago at 10:33 am
Neo. And would have been more next year if it weren't for the price hikes.

I'm not buying a Mac until my current one completely dies. I even have an older one that I think I can save with a new battery and will probably do that.
Score: 3 Votes (Like | Disagree)
Happy_John Avatar
53 minutes ago at 10:44 am

As others have said, thanks to the Neo
It's at both ends - a lot is the Neo at the low end, but quite a bit is also at the higher end, presumably from running local LLMs - Apple Silicon definately has an edge here because of the Unified memory - if you're running a local LLM on an X86X64 based machine, it doesn't matter how much "normal" RAM you have, because your real limit is fixed by the amount of RAM on your graphics card.

The ability to allocate the unified memory to either CPU or GPU tasks on a Mac makes minis and studios very attractive for running LLMs.
Score: 2 Votes (Like | Disagree)
jz0309 Avatar
1 hour ago at 10:38 am
As others have said, thanks to the Neo
Score: 2 Votes (Like | Disagree)
sw1tcher Avatar
1 hour ago at 10:36 am
People buying to get ahead of the price increases to come next year. The MacBook Neo helped a lot. But with its new higher price, will sales continue at the same rate? I'm not so sure.
Score: 2 Votes (Like | Disagree)
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