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MacBook Neo Shipments Expected to Double in 2027

Apple wants suppliers to make 16 million MacBook Neo laptops in 2027, or double the amount expected for this year, according to supply chain sources (via DigiTimes).

macbook neo pink
Apple released its first MacBook Neo in March 2026, featuring an A18 Pro chip with 8GB of RAM, and coming in Silver, Blush, Citrus, and Indigo colors. The laptop originally started at $599, but Apple raised the price to $699 in June as part of a broader re-pricing of its Mac and iPad lineup. Apple still offers a $100 discount to college students and educational staff.

In September, Bloomberg's Mark Gurman reported that Apple plans to release a second-generation MacBook Neo in 2027 with an A19 Pro chip, 12GB of RAM, and new color options. Today's report doesn't mention a second-generation MacBook Neo, but if Apple decides to refresh the laptop in March – approximately one year since it launched – then the supply chain forecast could still make sense.

During his first earnings call as Apple CEO, John Ternus said the company has sold more Macs in fiscal 2026 than in any previous year. Apple doesn't break out Mac sales by model, but supply chain sources cited in today's report suggest MacBook Neo shipments were the overriding reason for the growth.

Related Roundup: MacBook Neo
Buyer's Guide: MacBook Neo (Neutral)
Related Forum: MacBook Neo

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Apple Raises MacBook Neo's Starting Price to $649 on Education Store

Wednesday October 28, 2026 7:05 am PDT by
Apple has raised the MacBook Neo's starting price from $599 to $649 on its online education store in the U.S., meaning it now offers college students and other eligible groups only a $50 discount on the laptop, down from $100. The change was made within the past week, with equivalent increases in local currencies in other countries. When the MacBook Neo first launched in March, it started at ...

Top Rated Comments

5 hours ago at 04:33 am
Apple and the Neo have a real window now to take a bigger share of the education market with Google telling schools they can't block AI entirely or else lose additional services.

https://apnews.com/article/ai-schools-classroom-students-google-7ba4219e505db1c11d672f6eefe7155a
Score: 8 Votes (Like | Disagree)
krspkbl Avatar
5 hours ago at 04:29 am
give us A19 Pro with 12GB. or even better A20 Pro with 16GB.
Score: 8 Votes (Like | Disagree)
Brookzy Avatar
5 hours ago at 05:03 am
“Apple still offers a $100 discount to college students and educational staff.”

It’s now $50 as reported on this site recently.
Score: 7 Votes (Like | Disagree)
5 hours ago at 04:32 am

A laptop with an old phone chip... Thanks but no thanks.
The chip itself is not a problem for the intended audience, 8GB RAM could be.
Score: 7 Votes (Like | Disagree)
krspkbl Avatar
5 hours ago at 04:30 am

A laptop with an old phone chip... Thanks but no thanks.
OK well buy an Air then?
Score: 7 Votes (Like | Disagree)
Happy_John Avatar
4 hours ago at 05:12 am

The chip itself is not a problem for the intended audience, 8GB RAM could be.
8 gigs of RAM hasn't been for the intended audience. It has been a problem for people who expect a MacBook Pro for the price of a Neo.

If you bought a MacBook Neo to edit 4K or 8K video day in day out, or to run local LLMs, when the fault wasn't Apple's, the fault is with the buyer's purchasing decision.

Expectations are the responsibility of the buyer - Caveat Emptor.

There will probably be a 12 gig Neo, but that's not because Apple cares about people complaining that the Neo is not as powerful as a MacBook Pro, it's because the whole point of the Neo is to repurpose chips they already are producing and have a stockpile of. Users will get whatever RAM standard for the chip package chosen.

Apple will switch up from the A18 pro because they don't want to have to keep making A18 pros. They will want to consolidate their chip production and have less chip production lines running simultaneously.

Realistically, this is the only reason Apple upgrades the M chip in iPad airs - the iPad Air and iPadOS really doesn't take advantage of the extra power of the chip bump each year, it's simply that Apple doesn't want to have to keep making M1-M4 chips and have to make M5 and M6 chips as well.
Score: 6 Votes (Like | Disagree)
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