Disney today increased the prices on several of its Disney+ and Hulu streaming plans, with the increase coming exactly one year after Disney's last price hike.
Premium ad-free plans are $2 to $2.50 more expensive per month, while Disney's ad-supported Disney+ and Hulu plans are $0.50 higher per month. The ad-supported Disney+ and Hulu bundle has not changed in price, and that's what Disney is steering customers toward.
- Disney+ (Ads) - $12.49, up from $11.99
- Disney+ (No Ads) - $21.49, up from $18.99
- Hulu (Ads) - $12.49, up from $11.99
- Hulu (No Ads) - $21.49, up from $18.99
- Disney+, Hulu Bundle (Ads) - $12.99, no change
- Disney+, Hulu Bundle (No Ads) - $21.99, up from $19.99
- Disney+, ESPN, Hulu Bundle (Ads) - $21.99, up from $19.99
- Disney+ (No Ads), Hulu (No Ads), ESPN Select (Ads) - $32.99, up from $29.99
- Disney+, Hulu, HBO Max Basic (Ads) - $21.99, up from $19.99
- Disney+, Hulu, HBO Max Basic (No Ads) - $34.99, up from $32.99
Bundles with ESPN or HBO Max are also $2 to $3 more expensive. Buying a standalone Disney+ or Hulu plan is just $0.50 cheaper per month than getting a bundle, both with ads and without. Disney is pushing bundles because it has been merging Hulu content into the Disney+ app to create an all-in-one experience.
When Disney+ launched in November 2019, it was priced at $6.99 per month. It did not have ads at the time, with Disney introducing its first ad-supported plan in 2022. Pricing for the no-ad option has increased more than 200% in nearly seven years.
Apple's streaming TV service launched right around the same time as Disney+ for $4.99 per month. Today, the Apple TV service is $14.99 per month, also a 200% increase. Other streaming services like Netflix and HBO Max raise prices regularly too.
Disney's higher prices go into effect for new subscribers today, and for existing subscribers on their next monthly bill.
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