Apple Is Launching 3 New iPhones Next Spring
Apple plans to launch three new iPhone models in the spring of 2027, based on multiple reports.
For Apple to release three new smartphones so early in the year is unusual, but it partly has to do with the company's reported new split-launch strategy: fall launches will focus on Apple's most high-end smartphone models, with spring launches offering different and lower-priced options.
That means the iPhone 18 Pro and iPhone 18 Pro Max will be unveiled alongside Apple's rumored first foldable iPhone this September. In the spring they will be followed by:
- iPhone 18 (regular model)
- iPhone 18e (more affordable)
- iPhone Air 2 (thinner option)
The staggered launch approach is expected to help Apple manage manufacturing resources more efficiently as its lineup grows to six devices instead of five, while helping maintain sales momentum throughout the year.
It will be the first deliberate separation of Apple's flagship iPhone releases since the company established its annual fall launch pattern with the iPhone 4S in 2011.
Popular Stories
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman.
Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
The iPhone Duo is reportedly facing production difficulties ahead of its October launch, with early output expected to be limited.
A person said to be close to Foxconn's supply chain told China's Jiemian News that final assembly yields for Apple's first foldable iPhone were only slightly above 60% as of September 17. The source said that, under Apple's current quality standards, it could...
