Wednesday is the official launch day of Apple's low-cost MacBook Neo, and as customers who pre-ordered begin to receive their purchases, Apple has also started in-store sales for the new laptop, along with a host of other new products it announced last week.
Customers across Europe, Asia and other regions can now place an order on Apple's website or in the Apple Store app and arrange for in-store pickup at a local retail location.
A quick spot check on the U.K. Apple online store suggests that most stores in England, Wales, Scotland, and Northern Ireland have available stock for customers today, although there are bound to be exceptions, with availability also running on a first-come, first-serve basis.
Apple has yet to update its online store for customers in the United States and Canada, but that will change in the next few hours, when in-store availability across North America will become clear.
To order a product with Apple Store pickup, add the product to your bag on Apple.com, proceed to checkout, select the "I'll pick it up" option, enter your ZIP code, choose an available Apple Store location, and select a pickup date. Payment is completed online, and a valid government-issued photo ID and the order number may be required upon pickup.
The MacBook Neo starts at $599, and is powered by the A18 Pro chip first introduced in the iPhone 16 Pro in 2024. It's the first Mac to use an iPhone-class chip. Apple says it delivers up to 50% faster everyday performance than the bestselling PC with Intel's latest Core Ultra 5 processor.
It features a 13-inch Liquid Retina display with a 2,408 × 1,506 resolution, 500 nits of brightness, and an anti-reflective coating. The display uses uniform, iPad-style bezels instead of a notch, and the machine weighs 2.7 pounds and comes in Silver, Indigo, Blush, and Citrus, with matching keyboard accents and wallpapers.
Connectivity includes two USB-C ports – one USB-C 2 (up to 480 Mb/s) and one USB-C 3 (up to 10 Gb/s) – plus a headphone jack. Other features include 8GB of unified memory, Wi-Fi 6E, Bluetooth 6, a 1080p camera, dual beamforming microphones, Spatial Audio speakers, and up to 16 hours of battery life.
The base model includes 256GB of storage and the Magic Keyboard for $599, while a $699 configuration adds 512GB of storage and Touch ID. Education pricing starts at $499.
Today also marks the launch of the iPhone 17e, MacBook Pro with M5 Pro and M5 Max chips, MacBook Air with M5 chip, iPad Air with M4 chip, new and updated Apple Studio Displays. In-store availability for these devices will vary depending on popularity, but overall we think the MacBook Neo is likely to be the star of the show today in retail stores worldwide.
