First Pre-Order Discounts Hit MacBook Neo, M5 MacBook Air, MacBook Pro, and iPhone 17e

Pre-orders are live on all of Apple's newest products, including the MacBook Neo, M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, and iPhone 17e. Below, we've collected all of the initial pre-order offers and discounts you can get on these products at retailers like Best Buy and more.

MacBook Neo

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If you pre-order the new low-cost MacBook Neo at Best Buy, you'll get a free $25 Best Buy gift card after purchase. In order to get the deal, you need to pre-order any MacBook Neo model at Best Buy with a valid e-mail address. The e-gift card will be sent out after you receive the MacBook Neo, or after you pick it up in a Best Buy store.

Apple announced the MacBook Neo today, and it's now the cheapest MacBook in the lineup starting at $599 and powered by the A18 Pro chip. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads, and up to 2x faster for tasks like photo editing.

MacBook Air and MacBook Pro

You can get a $50 Best Buy gift card when pre-ordering the M5 MacBook Air and a $100 gift card when pre-ordering the M5 Pro and M5 Max MacBook Pro.

In order to get these deals, you need to pre-order one of the newest MacBooks at Best Buy with a valid e-mail address. The e-gift card will be sent out after you receive the eligible MacBook Air or MacBook Pro, or after you pick it up in a Best Buy store.

In regards to the upgrades, the MacBook Air features performance improvements thanks to the newest M5 chip, as well as Apple's custom N1 wireless chip for Wi-Fi 7 and Bluetooth 6 connectivity.

The new MacBook Pro includes M5 Pro and M5 Max chips, which are up to 30 percent faster when compared to the M4 generation, and up to 2.5x faster than M1 Pro and M1 Max. In terms of design, both the MacBook Air and MacBook Pro keep the same overall designs as previous generations.

M5 MacBook Air

• 13-inch M5 MacBook Air (512GB) - $1,099.00 + $50 gift card
• 13-inch M5 MacBook Air (16GB/1TB) - $1,299.00 + $50 gift card
• 15-inch M5 MacBook Air (512GB) - $1,299.00 + $50 gift card
• 15-inch M5 MacBook Air (24GB/1TB) - $1,699.00 + $50 gift card

M5 Pro/M5 Max MacBook Pro

• 14-inch MacBook Pro (M5 Pro/1TB) - $2,199.00 + $100 gift card
• 14-inch MacBook Pro (M5 Pro/2TB) - $2,799.00 + $100 gift card
• 16-inch MacBook Pro (M5 Pro/1TB) - $2,699.00 + $100 gift card
• 16-inch MacBook Pro (M5 Max/2TB) - $3,899.00 + $100 gift card

iPhone 17e

Apple's latest iPhone, the iPhone 17e, went up for pre-order this morning, and as always you can find numerous offers on the newest Apple smartphone from cellular carriers. This includes savings from AT&T, Verizon, and T-Mobile. Shoppers should remember that all of the offers below are pre-order deals on the iPhone 17e, which is set to launch on March 11.

AT&T
At AT&T, you can get the iPhone 17e (256GB) for $5.99/month when you activate a new line or upgrade an existing line on one of AT&T's unlimited voice and data plan.

Specifically, you'll get up to $384.36 in bill credits on the 256GB iPhone 17e, or up to $404.36 in bill credits on the 512GB iPhone 17e. No trade-in is required for this deal.

Verizon
Verizon's deal has the iPhone 17e at no cost when you purchase the device on an Unlimited Welcome, Unlimited Plus, or Unlimited Ultimate plan. You'll also need to add a new line on one of these plans, and this is for the 256GB iPhone 17e.

Once you qualify, you'll see the promo credit applied to your account over 36 months.

T-Mobile
At T-Mobile, you can also get the iPhone 17e at no cost, but you'll need to trade in an eligible device on the Experience More plan. Otherwise, you can get the same offer when trading in an eligible device and add a line on most other plans.

If you're purchasing for a family, you can get four iPhone 17e models at no cost and four new voice lines for $25/line per month. You'll need to trade in four eligible devices on the Essentials plan in order to get this deal.

If you're switching to T-Mobile, you'll get the iPhone 17e at no cost and you won't need to trade in any device for this one.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.