Rare Layoffs at Apple Impact Dozens in Sales Roles - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Rare Layoffs at Apple Impact Dozens in Sales Roles

Apple is making cuts and has laid off dozens of people in sales roles, reports Bloomberg. Apple is aiming to simplify the way that it sells products to businesses, schools, and governments.

Apple Park View
Affected employees received notice over the past couple of weeks, and positions eliminated include account managers for large businesses, schools, and government agencies, plus staff at Apple's briefing centers for major customers. Employees were reportedly surprised by the layoffs, but they are able to apply for other positions within Apple.

Apple told Bloomberg that it is making changes in its sales team to better connect with customers.

To connect with even more customers, we are making some changes in our sales team that affect a small number of roles. We are continuing to hire and those employees can apply for new roles.

While Apple says it is restructuring some of the sales team, affected employees apparently believe that Apple wants to move more sales to third-party retailers. Pushing sales through retailers allows Apple to save money by cutting salary costs.

Apple is giving employees over a month to find a new role. Those who haven't gotten another position in the company by January 20 will receive a severance package.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
iPhone Duo Open

iPhone Duo Reportedly Facing Production Problems Ahead of Launch

Tuesday September 29, 2026 6:16 am PDT by
The iPhone Duo is reportedly facing production difficulties ahead of its October launch, with early output expected to be limited. A person said to be close to Foxconn's supply chain told China's Jiemian News that final assembly yields for Apple's first foldable iPhone were only slightly above 60% as of September 17. The source said that, under Apple's current quality standards, it could...

Top Rated Comments

11 months ago

It's to pay for the patent trolls. All those wishing Apple to "pay up" are literally asking Apple to lay off people's jobs. Great going, guys.
Hope this is a joke I do not get as non native speaker ....cause it does not make much sense..
Score: 13 Votes (Like | Disagree)
0815 Avatar
11 months ago
Laying of dozens of people (especially for such a big cooperation) is these days nothing - other (bigger) companies are laying off thousands of people (and its often not reported on - my company just let go of tons of people, and we can't even figure out how many were fired, you just find out by people no longer responding), especially in the tech sector. If you look for the tech job these days - good luck, you need it. If you are looking for a technical talent, now is a great time.
Score: 9 Votes (Like | Disagree)
EugW Avatar
11 months ago

Hope this is a joke I do not get as non native speaker ....cause it does not make much sense..
I'm a native speaker, and agree, it does not make much sense.
Score: 9 Votes (Like | Disagree)
mjs916 Avatar
11 months ago

Maximize profits by cutting people to pay for the patent bill. Exactly what I said.
You think “dozens” of sales employees salaries covers the cost of a patent verdict? That Massimo one was like $630 million. If we allowed a generous salary of $100,000 a year that’s over 6300 layoffs to reach that amount.

I could just as easily pick any other expenditure (new spoons at Caffe Macs!) and claim that’s why they were laid off.

If you ask me (you didn’t but I’m gonna tell you anyway) , “To connect with even more customers” sounds like those employees are losing their roles in Sales with the option of leaving the company or staying but going into some other position like phone or chat support. Some of them won’t want to do that and will leave. Some will stay and start on a new path within the company.
Score: 8 Votes (Like | Disagree)
kotaKat Avatar
11 months ago
Apple was never too charitable when it came to business-to-business dealings. As much as you could get a lot of human support and handholding (probably the only thing it was worth), deals were never there. What was their volume pricing deals again - like five bucks off an iPad at 10x or 100x quantity or something?

Makes sense to pass B2B over to firms like CDW/PCMall (as absurd as it sounds) in the long run, speaking as someone who’s done a lot of volume hardware purchasing and dealt with account reps across the board.
Score: 7 Votes (Like | Disagree)
ginkobiloba Avatar
11 months ago
- Amazon layoff off 14.000 people
- Meta/Facebook layoffs 3000 people
- Google layoffs 12.000 people

Comments : ( the sound of crickets….…)

- Apple layoffs 10 people

Comments : “ APPLE IS OVER ! THEY ARE A GREEDY PURE PROFIT COMPANY NOW THAT DOES NOT CARE ABOUT EMPLOYEES AND JUST FAKES BEING A PROGRESSIVE AND WANTS TO SEND U.S BASED JOBS OVERSEES !!! “

I really had to check multiple times that I was not reading the comment section of The Onion..
Score: 6 Votes (Like | Disagree)
Latest Stories
AT&T Acknowledges iPhone 18 Pro Max Issues: 'Update Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: 'Update Immediately'
2 hours ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
7 hours ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
9 hours ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
10 hours ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
12 hours ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
13 hours ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
14 hours ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
14 hours ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
15 hours ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
16 hours ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
17 hours ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
18 hours ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
18 hours ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
19 hours ago
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
19 hours ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
1 day ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
1 day ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
1 day ago
Apple Event on October 13?
Apple Event on October 13?
2 days ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
2 days ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
2 days ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
2 days ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
2 days ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
2 days ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
2 days ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
2 days ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
2 days ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
2 days ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
2 days ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors