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Apple's Clips App Discontinued

Apple has essentially discontinued Clips, its video-editing app designed to allow users to combine video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that can be shared on social media sites.

clips app hands on thumb
The app has been removed from the App Store, and a support document on Apple's site says that the app is no longer being updated and would no longer be available for download for new users as of yesterday.

Existing users who already have the app installed can continue to use it for now, and it can be redownloaded through your Apple account in the App Store, but new users are now unable to obtain the app.

Apple's support document also outlines how users can save Clips videos and individual clips to their photo library or other locations.

Clips was released in 2017 and was updated a number of times in its early years with features like Memoji and Animoji support, LiDAR Scanner support to generate immersive AR spaces, various filter and graphics options, and more, but over the past few years it hasn't received much more than an occasional bug-fix update.

Tag: Clips

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Top Rated Comments

turbineseaplane Avatar
12 months ago
Invites App be like



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Score: 80 Votes (Like | Disagree)
MacUserFella Avatar
12 months ago
So what was the point of redesigning it?

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Score: 29 Votes (Like | Disagree)
groove-agent Avatar
12 months ago
Weird, I've haven't heard of it. This is why I"m reluctant to use Apple Journal. Imagine them discontinuing it and hundreds of Journals are in there.
Score: 28 Votes (Like | Disagree)
con2apple Avatar
12 months ago

So what was the point of redesigning it?
This is what happens when departments in a company are not allowed to work together.
"Secrecy” and stuff like that.

Then resources are wasted everywhere.
Score: 25 Votes (Like | Disagree)
12 months ago
Following up on my previous comment about being surprised that Apple didn't say anything about integrating Clip's functionality into iMovie...

I do miss the days when Apple had a clearer product and software strategy. Sure, things came and went. That’s inevitable. But back before “content creation” went mainstream, Apple’s lineup felt more intentional. You had distinct tools for different users: iMovie vs. Final Cut Pro (and remember Final Cut Express? That was a sorta weird anomaly to me), Photos vs. Aperture, GarageBand vs. Logic. We looked forward to those annual updates just as much as the latest operating system or the newest hardware. Even the iWork apps got regular love— new features, annual updates, the sense that Apple actually cared about the software side of the experience.

These days, that focus feels… diffused. Apple used to build out entire creative ecosystems. Now it feels like they occasionally dip a toe, like adding web-based iWork with light collaboration, but never really commit. Meanwhile, Google has steadily deepened its Workspace integration year after year, long before Gemini showed up to supercharge it. Apple’s equivalent momentum just isn’t there anymore. (And that's sad considering it seems like Google's productivity apps and Apple's iWork both started around the same time, more or less. Apple had the potential to turn iWork INTO that.)

People often say “the money’s not in it,” but Apple built its reputation on not chasing the easy money. They made thoughtful decisions because they could, not just because they should. I can’t help but wonder how much of today’s hesitation comes from playing it safe, maybe to avoid antitrust scrutiny, maybe just to avoid risk altogether.

That’s the sad part: Apple absolutely has the resources to build and sustain world-class creative tools and cohesive platforms. Their resources are effectively "unlimited" for a company their size. And these world-class creative tools and cohesive experiences? That's a HUGE part of why us diehard Apple fans love this ecosystem so much. But without a strong product vision, things get fragmented and eventually abandoned. And instead of doubling down on what makes the ecosystem powerful, we get things like “Liquid Glass” — pretty, sure, but it feels like a design solution in search of a problem. Cosmetic updates like that might grab attention for a cycle, but they don’t move the platform forward. Instead, they just add new layers of complexity while the truly valuable stuff quietly fades away.

Under Tim Cook, Apple has done phenomenal work on the hardware front, genuinely pushing the envelope of what’s possible. And while Apple is famously secretive, a lot of those breakthroughs only happened because the walls came down just enough for cross-team collaboration. You can see it in the way the hardware, chip, camera, and battery teams clearly work in sync. That level of coordination is what allows something like an iPhone Air or iPhone Pro Max to exist— a device that feels engineered as a single, coherent object, not a collection of parts.

The software side, though, hasn’t kept pace. It feels like that same spirit of collaboration, the “whole greater than the sum of its parts” mindset, never fully took root. I don’t know how Apple operates internally, but the difference shows. Hardware feels unified, almost poetic. Software feels siloed. Polished, but detached.

And that’s the irony: Apple’s greatest strength used to be the seamless blend of hardware and software— tools and experiences designed to amplify each other. Lately, it feels like the balance has tipped. The craftsmanship is still there, but the cohesion isn’t. Clips disappearing is just a small symptom of a larger story— a company that once obsessed over how everything worked together, now content to let some of those connections quietly fade away.
Score: 22 Votes (Like | Disagree)
12 months ago
I’m growing increasingly concerned about the fate of iWork, now. It still hasn’t been updated for iOS 26 or Tahoe after nearly a month. GarageBand hasn’t been updated either and crashes in iOS 26. What is going on at Apple?
Score: 13 Votes (Like | Disagree)

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