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Apple's Latest Ads Show Off Key iPhone Features

Friday May 23, 2025 10:00 am PDT by Juli Clover

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My.

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Each ad is about 13 seconds in length, and they are all text-based, providing little tidbits of information about the iPhone's capabilities. For the ‌Find My‌ ad, for example, Apple focuses on parents and children. "‌Find My‌ on iPhone lets you view your kid's location if you need to," it reads.

The Stolen Device Protection video reminds people that additional iPhone security is available. "Stolen Device Protection adds extra layers of security for your Apple Account if your iPhone is lost or taken."

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For the Ceramic Shield ad, Apple compares it to traditional smartphone glass. "Our Ceramic Shield material on iPhone 16 is 2x tougher than any smartphone glass."

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The ‌App Store‌ ad highlights Apple's review process, and how it cuts down on malware. "Every app on the ‌App Store‌ is scanned for malware through automated and human review so your device stays secure."

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Each ad ends with the tagline "There's more to iPhone," and they link to Apple's "More" iPhone page that highlights a range of different things the iPhone can do.

Apple has shared videos in this style before, and these short ads will likely be shown in short YouTube ad spots and on social networks.

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Top Rated Comments

18 months ago

Apple should make an ad that repeats "Here's what I found on the web for you" for every Siri query, even simple ones.

Score: 12 Votes (Like | Disagree)

18 months ago

Scanned for malware but not for scams

Score: 12 Votes (Like | Disagree)

18 months ago

Finally showing off the POWER of Apple Intellige—

– oh.

Score: 6 Votes (Like | Disagree)

18 months ago

These ads are sterile and uninspired. Makes one think that there’s nothing left in the tank.

Desperate times call for desperate measures.

Reeks of a "if you don't spend it, you'll lose it next cycle" marketing budget.

After the Apple Intelligence debacle, these embarrassingly lame efforts are literally all they can rustle up in the interim before another WWDC snoozefest followed by the traditional PR puff leading up to the new iPhone launch. This year of course being the 17 Air, whose underwhelming USP has already been usurped by the Samsung S25 Edge.

"Sterile and uninspired" epitomises Tim Cook's Apple.

Score: 5 Votes (Like | Disagree)

18 months ago

These ads are sterile and uninspired. Makes one think that there’s nothing left in the tank.

Score: 4 Votes (Like | Disagree)

18 months ago

The App Store Malware one makes an excellent point.

Score: 4 Votes (Like | Disagree)

Read All Comments

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