Apple Shares Spooky 'Mac to School' Ads Highlighting AirDrop and More

I'm confused. It's not Halloween and school is ending, not starting.

But Halloween isn't the only time for 'scary' content… 👻

And school isn't ending for at least another couple of months here in the UK, so I suppose this is getting ahead of customers shopping for new computers ready for the next academic year – as someone else posted. Also, school terms vary around the planet, so that can be a factor.

Former Apple EDU exec here, at one time I was intimately involved in these BTS discussions. This is exactly correct, the back-to-school purchasing season arrives with graduation, both at the high school and college levels. Graduating high school students often receive a college-appropriate Mac as a grad gift, while graduating college seniors often purchase a new system using the last of their EDU pricing eligibility.

As others have noted, the academic calendar varies widely across the globe, and even within single countries. As an example there are colleges in the US that have already held graduation for the spring term, and there are colleges that will not end classes until late June. Grad season and back to school are a season, not a single point in time. The purchasing mania ends abruptly just before class begins in each geography.

I wonder how much longer people will be able to write for themselves...

*This sentence has been generated by ChatGPT.

I'm confused. It's not Halloween and school is ending, not starting.

people start shopping for new computers for school in the summer :)

Those were actually pretty great. More ads like this please!

Writing Tools can proofread and summarize your writing, and even generate text via ChatGPT.

I wonder how much longer people will be able to write for themselves...