iPhone 16e Stars in Apple's Latest Ad
Today is the iPhone 16e's launch day, and Apple has shared a new ad promoting its most affordable iPhone. The short spot features an inflatable air dancer holding an iPhone 16e.
Designed for social media and other quick ad placements, the ad features the song "Talk" from Selena Gomez and Benny Blanco. It's focused on showing off the design of the iPhone 16e, including the all-display design with
Face ID and the single-lens rear camera.
The iPhone 16e is priced starting at $599, and while it is more expensive than the prior-generation iPhone SE 3 that it replaces, it features an A18 chip with Apple Intelligence support, Apple's super efficient modem, Face ID, 48-megapixel camera, and a range of other features that make it a solid alternative to the other iPhone 16 models.
Popular Stories
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking.
Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife.
He ended up breaking his collarbone and seven ribs, but was...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
