Apple Store Down in UK, Canada, and Other Countries Ahead of Vision Pro Pre-Orders [Update: It's Back Up]

Apple's online store went down this morning in Germany, France, Australia, the UK, and Canada, as the company prepared to begin taking Apple Vision Pro pre-orders in the five regions.

apple store down vision pro
Pre-orders begin at 5.00 a.m. Pacific Time, or the following local times. The starting prices given below in local currency are for the 256GB model minus prescription lenses and other accessories.

  • Australia – 10:00 pm AEST – $5,999
  • Canada – 5.00 a.m. PT – $4,999
  • France – 2.00 p.m. – €3,999
  • Germany – 2.00 p.m. – €3,999
  • United Kingdom – 1.00 p.m. – £3,499

‌Apple Vision Pro‌ will launch in the five countries on Friday, July 12, and interested customers can currently book a 30-minute demo of the device in their local Apple Store from launch day up until Thursday, July 18.

The Vision Pro is unquestionably Apple's most technically advanced product and a remarkable engineering achievement that impresses at first glance. However, potential buyers should visit an ‌Apple Store‌ to try it out and thoroughly research its capabilities before making a purchase. Be sure to check out our dedicated Vision Pro roundup to learn more.

Apple is expected to produce fewer than 400,000 Vision Pro headsets in 2024 due to the complexity of manufacturing, according to analyst Ming-Chi Kuo. However, Apple is said to be already working on a new version of the ‌‌Apple Vision Pro‌‌ for 2025 that will be priced more affordably.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

AppZ.Zero Avatar
21 months ago
First Item from Apple in a long period of time where i have exactly no urge to try and buy. VR is just a compromise.
Score: 43 Votes (Like | Disagree)
chrisone Avatar
21 months ago
Only real use-case I can see: Buy, store and sell in 30 years un-opened.
Score: 42 Votes (Like | Disagree)
vegetassj4 Avatar
21 months ago

You definitely won't get an equivalent product at a reduced price next year. They'll have to make many compromises to get the price down to halfway palatable levels. So those few who actually consider getting one now probably don't have a reason to wait. The next one will be for people who'd never consider spending 4000€ in the first place.
PORT VILA, VANUATU - Apple today previewed the Apple Vision Ultra. Designed from the ground up with a stunning battery free design, the new Vision Ultra will deliver limitless use without the need for recharging. Vision Ultra gives you the magic of Apple Reality like never before. Wearers can discover and use Apple’s innovative lineup of apps and services, receive exceptional images from class leading Apple Intelligence enhanced holograms, and get more out of their Vision than ever before.



Attachment Image

Attachment Image
Score: 22 Votes (Like | Disagree)
Godspeed8230 Avatar
21 months ago
Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price and maybe even improved?

This is so very clearly a beta type of product with a premium price (I mean €4000? That's just insane.) and really only for hardcore fans, a few companies and tech enthusiasts with a very high disposable income. Apart from that, I don't really see a target group.
Score: 19 Votes (Like | Disagree)
James_C Avatar
21 months ago

Love how they just use the same US figure $3499 in the UK £3499 ($4421)
I love how people forget the UK Price includes sales tax, but the US does not.

If the US price included the same amount of sales tax = $3499*1.2 at exchange rate of 1.25 = £3,359. Yes the UK is more expensive but not as much as ignoring UK VAT.
Score: 10 Votes (Like | Disagree)
lanomds1 Avatar
21 months ago
I can't understand how is this product allowed by the DMA in the EU as it can expand the Mac display only and not any other PC whilst iPhone mirroring, that is basically the inverse feature, was canceled because of the same DMA. If the Vision Pro can do it, why not my Mac with the iPhone?
Score: 10 Votes (Like | Disagree)