In a new World Cup themed ad, Samsung has poked fun at Apple's lack of a flippable iPhone while promoting its own Galaxy Z Flip4.
In the ad posted on one of Samsung's Weibo accounts, Galaxy Flip phones can be seen as fans in a soccer stadium, themed after the 2022 World Cup. While the Galaxy Flip phones are cheering and flipping in the stands, a few smartphones, clearly resembling iPhones, remain in the audience, standing still with sad emojis shown on their displays as they look around at the sea of Galaxy Flip phones. Text at the end of the commercial reads, "it's time to fold together."
This is not the first time Samsung has made fun of Apple and its lack of a foldable and flippable phones. In an ad last month, Samsung made fun of how Apple users are always waiting for new features, "because that's what we do. We wait," the ad mocks a fake Apple employee as saying.
Wednesday July 8, 2026 4:11 am PDT by Tim Hardwick
Samsung has announced it will introduce its latest Galaxy smartphones at a July 22 event, including what is believed to be a Galaxy Z Fold 8 with new passport-style dimensions similar to Apple's upcoming book-style foldable iPhone.
It's no secret that Samsung has been working on a new foldable form factor to go head-to-head with Apple's rumored iPhone Ultra, and the company has been hinting...
Wednesday July 8, 2026 5:16 am PDT by Tim Hardwick
Apple has suspended development of the display for a cheaper, lighter version of the Vision Pro that it originally planned to launch in the next few years, according to The Elec.
The Korean outlet says Apple supplier Samsung Display is set to internally wind down the panel project – known in the industry as "G-VR" – with development set to be formally terminated by September.
G-VR is ...
Samsung today announced the launch of its first credit card in the United States, debuting the Samsung Galaxy Card in partnership with Barclays.
The Samsung Galaxy Card works as a standard Visa card and offers special financing options for Samsung Galaxy devices purchased through Samsung. Apple Card has a similar financing option for Apple devices.
There is no annual fee for the Samsung...
Sad. Very sad. When someone makes a compelling argument for a foldable phone, then I will look at it. I'm not opposed to one, I just don't see the point.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
