Verizon and T-Mobile Discontinue iPad Rebate Program Following Widespread Customer Complaints [Updated]

Verizon and T-Mobile have discontinued their iPad rebate program in partnership with Apple following widespread customer complaints that the program was ineffective, flawed, and rarely worked as intended.

In recent weeks, complaints from customers have emerged across social media regarding Verizon's and T-Mobile's rebate programs. If it worked according to plan, the program would give customers up to a $200 rebate when purchasing a cellular ‌iPad‌ and activating through Verizon and T-Mobile. Unfortunately, customers have faced a subpar experience with the program, often reporting being denied for the rebate for unclear reasons.

The complaints have been amplified by Bloomberg's Mark Gurman, who has in the past criticized the carriers for the ineffectiveness of similar programs for the iPhone 13.

There have been several complaints regarding the ‌iPad‌ program (1, 2, 3). Nevertheless, at the start of December, a Verizon spokesperson told Bloomberg that the ‌iPad‌ rebate program was running "as it should for eligible Verizon customers."

Things have now clearly changed as Apple has scrapped all references of the program with Verizon and T-Mobile from its website, including the purchase pages for its range of iPads.

Update: A T-Mobile spokesperson has issued a statement to MacRumors saying that the ‌iPad‌ rebate program in partnership with Apple was a limited time offer that started in April 2021 following the launch of the new 11-inch and 12.9-inch ‌iPad Pro‌. The spokesperson added T-Mobile is always looking to give its customers the "best deals on devices."

The iPad rebate with Apple was a limited time offer that has been in market since April 2021 and ended December 31. We're always looking for opportunities to give our customers the best deals on devices.

A Verizon spokesperson also confirmed to MacRumors that the offer was set to end on December 31.