Apple Hires Self-Driving Car Startup Founder and Former BMW Exec Ulrich Kranz

Former BMW senior executive and self-driving vehicle startup founder Ulrich Kranz has taken on a role at Apple working on the company's autonomous car project, reports Bloomberg.

Kranz founded Canoo, a self-driving car startup that he left earlier this year. Prior to creating Canoo, Kranz helped to develop the i3 and i8 vehicles at BMW, where he was employed for 30 years.

According to Bloomberg, Kranz's hiring is a sign that Apple is determined to build a self-driving vehicle that will rival Tesla. Kranz will report to Apple Car lead Doug Fields, who works under AI chief John Giannandrea.

Rumors about Apple's car project have picked up in recent months as Apple now appears to be looking for suppliers and manufacturing partners to develop the vehicle. There were rumors that Apple would work with Hyundai's Kia division, but it's not clear if that relationship has progressed.

Development on the Apple Car remains in the early stages, and Bloomberg suggests that it will be at around five years before the product is ready to debut.