Apple has adjusted the marketing of its high-end Pro Display XDR in the UK following complaints to the country's Advertising Standards Authority that it was misleading customers.
As reported by 9to5Mac, the ASA (Advertising Standards Authority) had received complaints from customers about Apple's indirect claim that the Pro Display XDR features a 100% P3 wide color gamut. Apple previously marketed the Pro Display XDR as featuring P3 wide color gamut without any caveats, however following the complaint, the company has added a footnote to the product page in the UK to indicate it "supports 99% of the P3 wide color gamut."
9to5Mac (Change in Pro Display XDR website following complaint)
Additionally, UK customers complained to the ASA regarding Apple's use of the term "Far beyond HDR." The complaints, alleging it to be misleading, caused Apple to remove it entirely from the product page in the UK. The Pro Display XDR marketing remains unchanged in the US.
Wednesday July 29, 2026 1:14 pm PDT by Joe Rossignol
Apple this month began selling certified refurbished Studio Display XDR models in the U.S. for the first time since the display was released in March. Availability extends to Australia, New Zealand, Canada, Japan, and select other countries.
A refurbished Studio Display XDR with a VESA mount adapter and standard glass is priced at $2,459, down from $2,899 for the equivalent new...
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
There are some nasty little pedants in our country...
This is definitely 100% true, but in this case we're talking about £5,000 professional device where these minor differences are actually fairly meaningful if you're seeking to make an accurate pre-purchase comparison with something else on the market. I don't think there's anything wrong with ensuring accuracy of marketing.
Ask anyone: 99% is not 100%. Imagine if the Apollo missions only made 99% of the way to the Moon. Apple should strive to be as accurate in their product descriptions as possible. There's no need to fudge that 1%.
I object to the use of the term "United" in United Kingdom. This seems to imply that the citizens are 100% united and the real value falls far short of that. A disclaimer needs to be added.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
