iPhone 12 Shipments Could Reach 80 Million Units By End of 2020 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

iPhone 12 Shipments Could Reach 80 Million Units By End of 2020

iPhone 12 shipments could reach as many as 80 million units by the end of the year thanks to Apple's more affordable pricing strategy, according to market observers (via DigiTimes).

iphone 12 vs iphone 12 mini

The pricing dynamics, coupled with a number [of] technology updates, including a faster A14 processor, improved product designs and camera functionalities, is expected to bring a new round of sales growth for Apple, said the observers.

Shipments of the new iPhone lineup, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max, will at least top 70 million units by the end 2020, with the possibility of hitting 80 million barring a further escalation of the US-China trade conflicts, they said.

The iPhone 12 Pro and iPhone 12 Pro Max start at $999 and $1,099, respectively, which are the same prices that the iPhone 11 Pro and iPhone 11 Pro Max were when they launched last year. However, the 256GB and 512GB storage options for both iPhone 12 Pro models are $50 cheaper than their predecessors were at those capacities. Meanwhile the iPhone 12 starts at $799, and the iPhone 12 mini starts at a more affordable $699 entry point.

Apple's decision to adopt a two-phase shipment strategy – with the iPhone 12 and 12 Pro becoming available later this month and the ‌iPhone 12 Pro Max‌ and ‌iPhone 12 mini‌ arriving in November – is not expected to significantly affect demand, and may extend Apple's order pull-ins from the upstream supply chain to the first quarter of 2021, according to DigiTimes' sources.

TSMC, which produces the 5-nanometer A14 Bionic processor in Apple's new iPhones, is expected to benefit most from robust sales. TSMC also fabricates the A14 chips in Apple's iPads, which are currently seeing a surge in popularity, and the foundry is expected to roll out over 150,000 wafers for 5nm chips in the fourth quarter of 2020, with Apple accounting for about 90% of related orders.

Foxconn remains Apple's main iPhone assembler, and has reportedly secured the bulk of orders for the new iPhone 12 series through the first quarter of 2021. Foxconn is also the sole supplier of the 6.7-inch ‌iPhone 12 Pro Max‌ and is estimated to be handling over 70% of the orders for the 6.1-inch iPhone 12 and iPhone 12 Pro, according to DigiTimes.

Related Forum: iPhone

Popular Stories

apple silicon feature joeblue

Apple Reportedly Accepts Even Higher RAM and Storage Prices in 2027

Thursday September 17, 2026 12:01 am PDT by
Apple has agreed to pay Samsung even higher prices for RAM and storage chips starting in the first quarter of 2027, according to a DigiTimes report this week citing an earlier report from Chinese publication Jiemian News. Apple has reportedly agreed to pay nearly $2 per Gb of DRAM and $0.33 per Gb of NAND storage. This is a 30% to 40% increase in pricing for these chips compared to what...
Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...

Top Rated Comments

78 months ago
The iPhone 12 being €100 more than its direct predecessor's price point at introduction doesn't strike me as being worthy of being described as "more affordable".
Not that I'm in doubt Apple will continue to sell truckload of phones by the end of the year.
Score: 15 Votes (Like | Disagree)
78 months ago
I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
Score: 10 Votes (Like | Disagree)
78 months ago
That’s more than a million phones a day. Insane scale if accurate.
Score: 8 Votes (Like | Disagree)
Abazigal Avatar
78 months ago
Provided they can ship that many. Though I wouldn’t be worried about competition these days. Apple faces a greater threat from older iphone models than they do from rival android brands.
Score: 6 Votes (Like | Disagree)
yellow8 Avatar
78 months ago
That's 80 millions chargers less.
Score: 6 Votes (Like | Disagree)
IIGS User Avatar
78 months ago

I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
There's a lot to be said for this particular analysis. I draw only from my own experience, but I'll tell you why.

I don't make a ton of money. I'm your typical ham & egger who works 40 (OT if it's offered) and am grinding it out on a modest state government salary for the sole reason that I've got seniority and a pension at the end (which is huge, but I did work the same crappy job for 23 years so anyway). We were deemed "essential" at the beginning of the pandemic. They let people work from home for a few weeks at the peak, but shut that down months ago. Everyone I work with is coming into the office, doing field work, seeing "customers" (a polite word for it) doing mandatory group trainings, etc.

I'm immuno compromised and I have a heart condition, but I'm here every day. Which I feel pretty fortunate to be doing as working from home is hell for me (I hate it) and I am working. I've even ended up getting some OT as some outside operations shifted to our facility because of the pandemic, and there have been gaps to fill. For this I am grateful.

So, through all this time I've been working, even getting a little extra. There are a lot of people struggling, and I acknowledge that. I won't get any deeper into the weeds. This isn't a "political" thread and I don't want to go down that road either way.

But all this time, I've had almost nothing to spend my money on but bills and food. A few restaurants have re opened and my wife and I make a ritual of going out on Sunday mornings for breakfast. Other than that we have pretty much nothing to spend our money on. Movies are closed, our cruise next month was cancelled (thank god, I didn't want to be on that floating Petri dish of experimentation). We haven't been down the beach, and going to the mall to shop for a day while permitted, sucks. I really don't enjoy walking around the mall with a KN95 on. Again, a discussion not for the thread.

So a lot of people have some extra money lying around. The purchase options are very attractive, the 5G is going to be more of a factor than people think, and the new phones are really nice.

So I think Apple sells a ton of them. I really do. I'm ordering one tomorrow at 8AM EDT and I can't wait to get my hands on it.
Score: 5 Votes (Like | Disagree)
Latest Stories
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
4 hours ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
5 hours ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
6 hours ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
8 hours ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
10 hours ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
10 hours ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
10 hours ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
11 hours ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
12 hours ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
13 hours ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
14 hours ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
14 hours ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
15 hours ago
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
15 hours ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
1 day ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
1 day ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
1 day ago
Apple Event on October 13?
Apple Event on October 13?
1 day ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
1 day ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
1 day ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
1 day ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
2 days ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
2 days ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
2 days ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
2 days ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
2 days ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
2 days ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
2 days ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
2 days ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors