Apple Targeted in Multi-State Consumer Protection Investigation - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Targeted in Multi-State Consumer Protection Investigation

Several states have undertaken an investigation that is seeking to determine whether Apple deceived customers, according to documents discovered by the Tech Transparency Project and shared by Axios.

appleproductlineup
Details on the investigation are sparse, and it's not clear what Apple is under investigation for. The documentation suggests that the Texas attorney general could sue Apple for violating deceptive trade practices in the state as part of a multi-state investigation, but little else is known.

The document that was shared with Axios is from March and it says that Texas AG's Consumer Protection Division initiated an investigation "for enforcement purposes," and if violations are found, "enforcement proceedings" will be initiated.

As Axios points out, the consumer protection law in Texas policies practices that are false, deceptive, or misleading, but again, there's no specific word on what Apple did to trigger the investigation. A spokesperson for Texas Attorney General Ken Paxton declined to comment to Axios on the investigation, as did Apple.

Apple also is facing a U.S. antitrust investigation alongside Google, Facebook, and Amazon, as well as an antitrust complaint from the European Commission, both of which are focusing on Apple's App Store fees and policies.

Apple CEO Tim Cook is set to testify in the U.S. antitrust hearing on Monday, July 27 at 12:00 p.m. Eastern Time.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

WiseAJ Avatar
79 months ago

Apple does plenty wrong, it's about time someone investigated them. They've been storing my data without my consent, and forcing me to use their ****** ecosystem that's buggier than a swamp in Lousiana.
If you feel that way then leave and use Windows/Android or whatever. No ones forcing you into their ecosystem.
Score: 4 Votes (Like | Disagree)
79 months ago

Texas, the new Florida.
Or those great set of East Texas Troll Courts.
Score: 4 Votes (Like | Disagree)
Saipher Avatar
79 months ago
Texas, the new Florida.
Score: 4 Votes (Like | Disagree)
79 months ago

Texas, the new Florida.
meh..Texas is just old Texas.
Score: 3 Votes (Like | Disagree)
Marshall73 Avatar
79 months ago
this is basically:

Apple have money, lots of it. States are haemorrhaging money. So, investigate Apple, find them guilty and fine them. Winning!
Score: 2 Votes (Like | Disagree)
thadoggfather Avatar
79 months ago
In fairness, its probably better the reason isn't known.

IF Apple did do something wrong, they can't prepare ways to obfuscate it in advance

--

I'm genuinely curious how they would've deceived customers though -- unless it has something to do with the weird trade in marketing pricing stuff that is never all that clear at face value but that wouldn't just relate to a few states.
Score: 2 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors