With just two months to go until the usual timeframe for Apple's iPhone launch events, Apple is cutting back on maximum trade-in values of previous-generation iPhones for those looking to upgrade to a new model.
Maximum values on more recent models have dropped by $30–$50, while older models have generally dropped by $5–$20 with a few models seeing no change in value.
iPhone XS Max: $500 to $450 (down $50)
iPhone XS: $420 to $370 (down $50)
iPhone XR: $300 to $270 (down $30)
iPhone X: $320 to $280 (down $40)
iPhone 8 Plus: $250 to $220 (down $30)
iPhone 8: $170 (no change)
iPhone 7 Plus: $150 to $130 (down $20)
iPhone 7: $120 to $110 (down $10)
iPhone 6s Plus: $100 (no change)
iPhone 6s: $80 to $70 (down $10)
iPhone 6 Plus: $50 to $45 (down $5)
iPhone 6: $30 (no change)
iPhone SE (1st generation): $30 (no change)
Apple uses a trade-in of an iPhone 8 Plus as its benchmark for advertising the net cost of the iPhone 11 on the front page of its website. As a result, the $30 decrease in value of the iPhone 8 Plus has increased Apple's advertised net price of the cheapest iPhone 11 models from $449 to $479. The iPhone 11 starts at $699 without trade-in.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
These prices are a joke. You're better off just privately selling your phone to get more money. But I suppose for those who don't want to deal with the hassle of selling their devices privately, trading in to Apple is the easier route to take.
Convenience, eBay fees, PayPal fees, potential for fraudulent buyer ripping you off, etc. Yeah you’ll usually make some more selling it on your own but for a lot of people it’s not worth the hassle.
Pretty sad scam selling $1000+ FACE ID iPhones that don't even work with a mask. :mad:
You’re using “face” in caps, yet you’re hiding half of your face and still expect it to work? If you don’t care about having a safe authentication I recommend just disable all security on your phone.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
