Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks
Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan.
The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS.
Apple has released multiple "Shot on iPhone" videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more.
To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes.
The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization techniques.
Popular Stories
Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro.
Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
