Apple Tests 'Order Ahead' Festival Feature for Apple Pay
Apple is adding a small but significant Apple Pay feature that will be of interest to concert attendees: the ability to pre-purchase drinks.
According to TechCrunch, Apple tested an "order ahead with Apple Pay" feature at a recent BottleRock music festival near San Francisco.
Using the festival app, attendees were able to select a nearby concession stand, choose drinks, initiate a purchase through Apple Pay within the app, and then pick up the drinks at a dedicated beverage window.
Order ahead with Apple Pay allowed concert attendees to make purchases without having to stand in a long line or fumble with cash or other payment options at the concession stand.
TechCrunch believes other music festivals will want to adopt the streamlined order ahead with Apple Pay feature given its ease of use.
Apple has previously used the BottleRock Festival to test Apple Pay features, and last year the festival used Apple Pay equipped Square registers, which led to thirty percent of all transactions at the festival being made with Apple Pay.
Popular Stories
Apple today sent out emails letting Apple Pay users know about the latest promotion, which offers $20 off purchases of $120 or more from sportswear company Columbia.
The $20 discount is valid when making a purchase from the Columbia website and using Apple Pay to check out. The discount is not available in Columbia retail locations, and products from the Amaze Puff Collection and the ROC...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
