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Apple to Expand Digital Advertising Network to Third-Party Apps

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Apple is aiming to expand its digital advertising network by offering ad deals to companies that include Snap and Pinterest, reports The Wall Street Journal. Apple is hoping to build an Apple ad network that would distribute ads across apps, providing a share of revenue to the apps that display the ads.

With these Apple ads, searching for something like "Drapes" in Pinterest could show up an ad from Apple for an interior design app, as an example.

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Apple's App Store search ads

Apple's App Store ads brought in nearly $1 billion in revenue last year, and its ad network ambitions would allow the company to grow its ad business significantly. Companies like Google and Facebook offer similar ad programs, which Apple would need to compete with.

Targeting ads could be more difficult for Apple because it does not use the extensive data collection techniques of Google and Facebook. Apple limits its App Store advertising data collection to age, location, gender, device, and music, app, book, and video downloads.

According to The Wall Street Journal, it is not known where Apple's planning for the ad network stands nor when it could launch. Apple previously had an ad program called iAd, which it shuttered in 2016.

Top Rated Comments

109 months ago
The line between Android and Apple gets blurrier.

I don’t want ads Tim. That’s why I paid the premium over an Android.
Score: 6 Votes (Like | Disagree)
109 months ago
A bit of a nit pick. That is Apple's privacy page. That's marketing. That is not their privacy policy. Some people think they are the same. They are not. Apple's privacy policy is linked in the upper right hand corner of that page.
Of course it's marketing. That's my point. It's a promise they make to their customers.
That bold portion of your comment. That's Apple's infamous marketing misdirect. None of them (Google, Apple, MS, etc) sell your personal information to advertisers. But by saying they don't specifically, the implication is made that the others do.
Be that as it may, Apple has always made a point that they are different from Google, Facebook etc. due to their business model. For example, here is a quote from a recent Tim Cook interview ('https://www.nbcnews.com/tech/tech-news/apple-ceo-tim-cook-slams-facebook-privacy-human-right-it-n860816'):

<begin quote>
When asked what he would do if he were in Zuckerberg's position, Cook replied: "What would I do? I wouldn't be in this situation."
"The truth is we could make a ton of money if we monetized our customer, if our customer was our product," Cook said. "We’ve elected not to do that."
<end quote>

If the WSJ report is correct that they are expanding their (currently very limited) targeted advertising business, that is obviously no longer true, and they should be called out for it.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
109 months ago
This is a quote from Apple's privacy page ('https://www.apple.com/privacy/'):

"Your personal data belongs to you, not others.
Whether you’re taking a photo, asking Siri a question, or getting directions, you can do it knowing that Apple doesn’t gather your personal information to sell to advertisers or other organizations."

Guess that didn't last long.
A bit of a nit pick. That is Apple's privacy page. That's marketing. That is not their privacy policy. Some people think they are the same. They are not. Apple's privacy policy is linked in the upper right hand corner of that page.

That bold portion of your comment. That's Apple's infamous marketing misdirect. None of them (Google, Apple, MS, etc) sell your personal information to advertisers. But by saying they don't specifically, the implication is made that the others do.
Score: 3 Votes (Like | Disagree)
109 months ago
God, I wish people would grow up a bit, and get over the fact that advertising makes the internet (world?) go around.
I never click on Internet ads, and I'm happy to pay a fee for services that I like.
Yes, they know anonymised info about you and yours. No, they don't sell your specific personal info (they're not legally entitled to; see how GDPR has clarified how companies must handle this).
GDPR is an EU law. Companies are under no obligation to adopt GDPR compliant policies for people in other parts of the world. Here in the US they can pretty much do what they want with your data.
Now move on to more important things to worry about.
Incidents such as Cambridge Analytica or the leaking of realtime location information by mobile carriers should have made it glaringly obvious even to the most obstinate apologists that data privacy is not a trivial matter.
Score: 2 Votes (Like | Disagree)
109 months ago
If people actually looked at the privacy policies of Apple vs Google, you'd find that Google is far more transparent on what exactly is done with the information gathered about you and you have more control over it than Apple. That's fact.

It's my opinion that Apple plays this (we don't sell your data, we're not FB, etc...) up into overdrive to justify the "walled garden" to the consumer. If you're concerned about nefarious apps as a reason to not like android, why are you on the internet? It's just as "wild west".
Score: 2 Votes (Like | Disagree)
109 months ago
This is a quote from Apple's privacy page ('https://www.apple.com/privacy/'):

"Your personal data belongs to you, not others.
Whether you’re taking a photo, asking Siri a question, or getting directions, you can do it knowing that Apple doesn’t gather your personal information to sell to advertisers or other organizations."

Guess that didn't last long.
Score: 2 Votes (Like | Disagree)

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