Estimated Supply of iPhone X on Launch Day Revised Down to Just Over 12 Million Units - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Estimated Supply of iPhone X on Launch Day Revised Down to Just Over 12 Million Units

When the iPhone X launches on November 3, initial supply of the smartphone available to purchase could be limited to around 12 million units, according to Jeff Pu, an analyst at Taipei-based Yuanta Investment Consulting.

truedepth
Pu told Nikkei Asian Review that Foxconn likely manufactured around 2 million iPhone X devices in September. He said the number should increase to 10 million in October, and reach a total of 40 million by the end of the year, down from his original forecast of 45 million units earlier this year.

If accurate, that means there would be just over 12 million iPhone X handsets available to purchase when the device launches in under six weeks.

The report corroborates that the TrueDepth camera and facial recognition system is a major bottleneck for iPhone X production, as KGI Securities analyst Ming-Chi Kuo said in a research note earlier this week.

Two executives working for iPhone suppliers told Nikkei Asian Review that 3-D sensor part makers are still struggling to reach a satisfactory level of output, and to boost their yield rate. This rate measures the number of usable or saleable units from a batch of components or final products produced. A low yield rate is likely to hurt a company's margins and bottom line.

Reports about limited availability surrounding an iPhone launch surface every year, but rumors suggest the iPhone X might be even harder to get your hands on than a 256GB iPhone 7 Plus in Jet Black last year.

Related Forum: iPhone

Popular Stories

tsmc semiconductor chip inspection 678x452

Apple Chipmaker TSMC Plans Price Hikes of Up to 10% in 2027

Tuesday July 21, 2026 4:01 am PDT by
Apple's principal chipmaker TSMC plans to raise prices by as much as 10 percent starting in 2027, according to a new report from Nikkei Asia. The Taiwan-based foundry has reportedly held talks with clients about base price increases of 5 to 10 percent, covering both mature nodes and the more advanced processes at 7-nanometers and below that Apple relies on for its A-series and M-series...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro Models Could Be Up to $300 More Expensive, Says Analyst

Friday July 31, 2026 5:27 am PDT by
This year's iPhone 18 Pro and iPhone 18 Pro Max could be $250-$300 more expensive than existing iPhone 17 Pro models due to higher silicon and memory costs, an analyst claimed today. According to an earnings note by Jeff Pu of GF Securities, higher 2nm silicon and DRAM/NAND costs could drive the price hikes, as Apple grapples with global component shortages owing to the AI infrastructure...
iphone air all colors

iPhone Air 2 Expected to Launch Early Next Year With Five New Features

Friday July 31, 2026 8:25 am PDT by
Apple plans to release a second-generation iPhone Air in the first quarter of 2027, according to Jeff Pu, an investment analyst who covers Apple. In a research note with GF Securities today, Pu said the iPhone Air 2 will have the following five new features compared to the current model:The addition of a second 48-megapixel rear camera — an Ultra Wide lens to complement the existing Fusion ...

Top Rated Comments

116 months ago
Ok, 12 million doesn't sound as bad after all the talk about 10,000 units/day and multiple issues with manufacturing.
Score: 23 Votes (Like | Disagree)
sniffies Avatar
116 months ago
Limit launch to the great United States of America only!
Score: 18 Votes (Like | Disagree)
116 months ago
The sensor housing is too ugly for me to order one.
I'm notch surprised...
Score: 16 Votes (Like | Disagree)
Casiotone Avatar
116 months ago
"Just" over 12 million units?

Look at the first weekend iPhone sales stats. (Apple didn't release the numbers for the 7)

iphone x launch day supply estimate image

For the 2017 iPhones I would have expected something like 15M for the first weekend, so 12M for the X and a few million iPhone 8 sales would probably add up to a number close to that.

Of course the demand for the X may well exceed 12M at launch, but I don't see it as a catastrophic supply constraint that some seem to imply since the numbers seem to be in line with previous years. The question will be more about how fast they can replenish their stock supply after the launch.
Score: 14 Votes (Like | Disagree)
maflynn Avatar
116 months ago
Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
Score: 13 Votes (Like | Disagree)
iapplelove Avatar
116 months ago
Don’t worry MR, I will be sure to post how much I’m enjoying mine !
Score: 13 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors