Apple Pay could arrive in Italy as soon as tomorrow, according to Italian tech blog MacPost.it. The imminent launch of Apple's mobile payment system in Italy has been rumored for several weeks now, but the website claims to have spoken to three different sources from the retail and banking sector who independently confirmed that Apple Pay is set to go live on Wednesday throughout the country.
The exact time of the launch remains unknown, according to the sources, but the general expectation is that Apple Pay will be announced in the morning. Meanwhile, in another indication of the impending launch, the Apple Maps app has started listing Apple Pay as "accepted" at certain retail outlets in Italy, as the following image provided by MacPost.it shows.
Last week, MacRumors noted that an Apple support document shows Italy highlighted on a map which is supposed to indicate Apple Pay participating banks and card issuers. Apple's regional Italian website has listed Apple Pay as "coming soon" since March. Now it looks like it may be only hours away. The contactless payment service is expected to be available in the country through UniCredit, Carrefour Bank, and Boon.
Apple today sent out emails letting Apple Pay users know about the latest promotion, which offers $20 off purchases of $120 or more from sportswear company Columbia.
The $20 discount is valid when making a purchase from the Columbia website and using Apple Pay to check out. The discount is not available in Columbia retail locations, and products from the Amaze Puff Collection and the ROC...
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Woot!! I am loving these Italy rumors since I'll be there in June :D I just wish that Milan store was going to be finished sooner.
You can use Apple Pay worldwide already. Any NFC terminal or vending machine will accept Apple Pay. Its just that Italian banks will start issuing Apple Pay Credit Cards.
Woot!! I am loving these Italy rumors since I'll be there in June :D I just wish that Milan store was going to be finished sooner.
I've read that Apple is aiming to open the store before Christmas, but there's still no firm date unfortunately. Anyway I wish you a nice stay here in Milan even without it, buddy ;)
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
