512 Pixels blogger Stephen Hackett has created a unique video showcasing Apple's new "Designed by Apple in California" coffee table book alongside actual Apple products, ranging from the PowerMac G5 to iPod socks.
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The video helps bring the book to life by providing a nostalgic look back on the past two decades of Apple products, starting with the original iMac in 1998 through to the Apple Pencil in 2015. Hackett said most of what it is in the book is a part of his personal collection of Apple products.
MacRumors provided a hands-on look inside Apple's new book last week. "Designed by Apple in California" chronicles 20 years of Apple design with 450 photos of its products and the processes used to make them. The high-quality photos were taken by photographer Andrew Zuckerman.
Watch on YouTubeApple says it took eight years to design the linen-bound hardcover book, dedicated to late Apple co-founder Steve Jobs. It features specially milled, custom-dyed paper with "gilded matte silver edges," and low-ghost ink. It is available now in a smaller 10.2×12.8 inches size for $199 and a larger 13×16.3 inches size for $299.
The book is also available at select Apple retail stores, including Apple Regent Street in London, Apple Opera in Paris, and Apple Ginza in Tokyo, among others. In the U.S., it is available in New York City, Los Angeles, Chicago, Miami, Dallas, San Francisco, and Palo Alto, and at Apple's campus store at its Cupertino headquarters.
Top Rated Comments
Compared to today's stagnant iPhone designs (for 3+ iterations), the underpowered USB-C only MacBook "pro," the vanquished Mac Pro and Mac Mini, and the canceled Display and AirPort products, it's hard to see this book as something encouraging for the future. It's the past, and unfortunately I fear the past is not prologue for Apple. What we are seeing in today's Apple is merely an afterword, and this book is the appendix of all that Apple was.
I've only ever used Macs and have done since 92 but they're becoming so pretensious and losing sight of their own customers that I'm debating my future choices..
$300 for a book is just taking the biscuit!