Apple Debuts App Preview Videos for tvOS
Apple today announced that developers are now able to include short videos in their tvOS App Store descriptions, allowing users to see a tvOS app in action before deciding to download it. Preview videos can be between 15 and 30 seconds, providing a quick look at an app's functionality or gameplay.
Showcase your tvOS app in action by bringing its features and functionality alive with a short video on the App Store for Apple TV. By providing an app preview, you can help customers better understand your app and encourage more downloads.
Video previews have been available as a way to showcase iOS apps in the App Store since 2014, but have not been extended to the Mac App Store. As with App Store video previews, previews on the tvOS App Store will be available in the same space where screenshots are displayed, but it may take some time for videos to show up as developers need to create and upload content.
Popular Stories
Apple today seeded the third beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the second beta.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
Apple today provided developers with the fourth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations.
The five most highly nominated shows are up for best series in their respective categories, and...
