Apple today released a new series of Apple Watch commercials on its YouTube channel, depicting the Apple Watch being used in a number of ways in the daily lives of the people featured in the videos. Each of the four videos centers around people who use the watch's functions while traveling, while working out, and while communicating with and interacting with family. Apple has a knack for creating ads that are informative while being touching and funny, and its four new videos are no exception.
Two of the videos, "Berlin" and "Beijing," show the Apple Watch in use as a tool to discover new places to visit while exploring the cities. Two women are seen using the app to get directions to places, look up nearby restaurants, and discover new sights as soft music plays in the background of each video. One woman uses the sketch tool in the Apple Watch to write "SOS" to let her friend know she needs help getting out of a conversation with a guy she isn't interested in.
The third video, "Closer," shows the Apple Watch being used by parents and children, playing tic tac toe, starting up music, and communicating with family. A grandmother receives a sketch to let her know the sex of a baby that was just born, a tired mother accepts a call on her wrist without needing to put down a screaming baby, and a father and son duo play simple games on the device.
Apple's fourth commercial is focused on fitness and shows the Apple Watch encouraging people to be more active. Individuals in the videos struggle through their workouts during fitness classes, runs, and martial arts lessons. One man tries to do pushups while his dog barks at him, while another is slammed to the ground at a martial arts class. The video wraps up with a man getting up in the middle of the night to fill his exercise ring with some late night jumping jacks.
Today's ads follow in the footsteps of the first human-centric Apple Watch ads Apple created to promote the device, which were released in April. "Rise," "Up," and "Us" focused on time management, health and fitness, and communication.
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