Apple Secretly Acquired Data Analytics Firm Acunu - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Secretly Acquired Data Analytics Firm Acunu

by

Just a day after Apple acquired database company FoundationDB, Bloomberg reveals Apple had previously acquired U.K.-based data analytics company Acunu. The acquisition appeared to have happened in late 2013.

acunu

The purchase of the Vienna, Virginia-based software maker follows a deal for closely held Acunu Ltd., a U.K.-based data analysis company, Apple said.

Acunu creates technology that provides analytics on databases, and its technology can be used in conjunction with other tools, improving their performance. Bloomberg notes the company's tools work well with free Cassandra databases, which Apple runs on several thousand computers.

It's likely that the Acunu acquisition will be used for iCloud and its various services, like iTunes Radio, the upcoming reimagined Beats Music streaming service and Apple's over-the-air TV service. Acunu Chief Technology Officer Tim Moreton began working in Apple's iCloud division in December 2013, and other Acunu employees made the jump to the Cupertino company in early 2014.

Top Rated Comments

macs4nw Avatar
148 months ago
Not so secret apparently. ;)
True, but keeping that under wraps for almost a year and a half is pretty good by Apple's standards.
Score: 2 Votes (Like | Disagree)
Traverse Avatar
148 months ago
Not so secret apparently. ;)
Score: 2 Votes (Like | Disagree)
148 months ago
If it's a secret why is there an article on it ?

:confused:

Because it happened almost 2 years ago and we're only now finding out about it?
Score: 1 Votes (Like | Disagree)
viachicago22 Avatar
148 months ago
The sooner iCloud improves the better. Still needs work.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Cash Feature Blue

Apple Stock Hits Record Territory as Traders Sour on AI Spending

Monday July 13, 2026 5:09 am PDT by
Apple shares have rallied 15 percent since their worst day on the stock market in more than a year, adding almost $600 billion in value since June 25 and returning the stock to record territory (via Bloomberg). The rebound comes as investors grow uneasy about the mind-boggling sums of cash continually being poured into the AI data center buildout, despite there being no obvious indicator for ...
OpenAI vs Apple Feature

Report: Apple's OpenAI Lawsuit Threatens iPhone Rival Plans

Monday July 13, 2026 9:31 am PDT by
OpenAI's ambitions to build a hardware rival to the iPhone are already running into trouble because of Apple's trade secret lawsuit, according to Bloomberg's Mark Gurman, who argues the damage is showing up well before any court ruling. Apple sued OpenAI last week, accusing the company of pushing former employees, and even people it was trying to recruit, to hand over details on unreleased...
oneplus open 2

Report: OnePlus to Pull Out of US and Europe

Wednesday July 15, 2026 9:02 am PDT by
OnePlus is exiting the U.S. and European smartphone markets as part of a broader restructuring at parent company Oppo, Bloomberg reports. OnePlus is a wholly-owned subsidiary of Oppo. The change could happen as early as this week, according to a person familiar with the matter who spoke to Bloomberg. Realme, another Oppo-owned mobile brand, will exit the China market as part of the same...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors