Today at its media event in Cupertino, Apple CEO Tim Cook announced that WatchKit would release for developers in November alongside the Apple Watch SDK. Previously, WatchKit had still been in development and was available to a select few third-party developers like Starwood Hotels.
In November, all developers will be available to get WatchKit and the Apple Watch SDK to create their own apps for Apple Watch. Cook once again reiterated that the Apple Watch will be available in early 2015.
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Agreed, this is what make a device. Wish they would release one for the ATV.