Last month, it was reported that Apple was in talks with health insurers about its HealthKit tools that officially launched to the public with iOS 8 earlier this month. The report suggested Apple may have been looking to partner with insurers on programs to reward users for maintaining healthy lifestyles and reaching fitness goals as tracked by HealthKit.
One of the insurers mentioned in the report was Humana, which today officially announced integration between its HumanaVitality rewards program and HealthKit. Under the program, members can receive wellness points redeemable for a variety of rewards including fitness equipment, electronics, and movie tickets.
Recent updates to the HumanaVitality app have added HealthKit support to pull in data from wearable devices and Apple's own fitness-oriented tracking features, making it easy for users to document their progress.
The HumanaVitality App, designed to make it easy and simple for consumers to engage with their health, enables users to create and measure specific, personal wellness goals (get active, eat better, lose weight or reduce stress). HumanaVitality rewards members for meeting these goals and for other healthy behaviors, from getting a biometrics screening to taking 10,000 physician-recommended steps a day.
HumanaVitality members who use the HumanaVitality App can upload fitness data from their favorite wearables into Apple Health and earn Vitality Points for hitting their health and fitness milestones.
HumanaVitality [Direct Link] is a free download from the App Store.
