Prototype of Original Apple TV ('iTV') Hits eBay - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Prototype of Original Apple TV ('iTV') Hits eBay

apple tv prototype front
An eBay listing for a prototype of the original Apple TV has appeared on the auction site, giving interested users nearly a month to snap up the collectible item with a "Buy It Now" price of $350.

apple tv prototype side
Photos accompanying the listing show an Apple Development Team inventory barcode on the side along with a sticker marking the unit as a "DVT" prototype and listing the manufacturers of a number of components used inside the device. The device also has a plain Apple logo on its top as had been used when the device was initially previewed as the "iTV". Apple added a "tv" next to the logo for the shipping version of the product, which was renamed "Apple TV".

apple tv prototype software
The photos also show the device booted up and displaying the stock photo screensaver, although it is not connected to the Internet and the item's description indicates that it has not been fully tested for functionality. Interestingly, despite the hardware bearing a resemblance to the pre-2007 iTV, the device does appear to have received software updates since that time, as it is running the more modern user interface introduced as Apple TV 3.0 in late 2009.

Prototypes of Apple hardware do appear from time to time on eBay, with some notable examples including third-generation iPod touches, a Mac Pro, and an early MacBook Air. Many of these listings have been quickly pulled, presumably at the request of Apple once they come to its attention.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

tvOS 27 Feature

Apple Seeds tvOS 27 Beta 3 to Developers

Monday July 6, 2026 10:22 am PDT by
Apple today seeded the third beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the second beta. The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required. tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Fourth watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Monday July 6, 2026 10:16 am PDT by
Apple today provided developers with the fourth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the third betas. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on what's in the...
New Apple TV Logo

Apple TV Earns Record 87 Emmy Nominations for 2026, Led by 'Pluribus' and 'Widow's Bay'

Wednesday July 8, 2026 10:37 am PDT by
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations. The five most highly nominated shows are up for best series in their respective categories, and...

Top Rated Comments

198 months ago
Can I jailbreak this thing (the ATV, not Pogue) and SSH XBMC onto it?
Score: 7 Votes (Like | Disagree)
198 months ago
This product will not be called the iTV. That brand name has already been taken by a major UK TV channel company identically named, iTV.
This article is about something that was a prototype and not is a prototype. History shows us that it was indeed named :apple:TV rather than iTV.
Score: 5 Votes (Like | Disagree)
198 months ago
Slow news day?
Score: 5 Votes (Like | Disagree)
198 months ago
Removed.
Score: 4 Votes (Like | Disagree)
Capt Underpants Avatar
198 months ago
I don't get why people pay more for a less powerful device with no warranty...:confused:
Ever heard of collecting? It's a hobby (http://en.wikipedia.org/wiki/Hobby) that many people enjoy.
Score: 4 Votes (Like | Disagree)
ten-oak-druid Avatar
198 months ago
Someone was dumpster diving in Cuppertino.
Score: 4 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors