Some clever exploring of Apple's discussion forum has revealed several new products that are believed to be part of today's announcements. Spidersweb.pl found that by typing in certain category numbers manually, you could find these placeholder categories:
iLife '11 was revealed as well as one simply labeled "Reserved 10 20" which could represent a new iLife application. The MacBook Air appears to have also gotten a new category for unclear reasons. A MacBook Air category already exists.
Update: Apple has now removed the product names from the placeholder pages, replacing them with generic descriptions of "a", "aa", "ab", "ac", and "ad".
Update 2: The noted discussion forums have now been entirely removed from Apple's site.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
