AlleyInsider reports that RBC analyst Mike Abramsky is projecting that Apple will ship 3.04 million Macs in the current quarter than ranges from July to September.
If accurate, this would represent 41% year-over-year growth for Mac sales for the company. Apple's short term outlook also looks remarkably positive as well as AppleInsider reports that the analyst found in a survey that "34 percent of respondents intend to purchase a Mac notebook in the next 90 days, while another 30 percent plan to buy a Mac desktop."
The strong quarterly sales are attributed to both the Back to School promotion as well as an iPhone "halo effect". The halo effect describes an increased tendency for customers to purchase a Mac after first buying an iPhone. The term was first used in conjunction with Apple when describing a similar effect that iPod has had on Mac sales.
For students interested in buying a new Mac at this time, the expiring Back to School promotion presents a bit of a dilemma. Apple is currently offering a new iPod Touch with most Mac purchases until September 15th. Rumors, however, predict that Apple will introduce new laptops as well as a new iPod Touch shortly after the end of the promotion.
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman.
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Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said.
"I am told the hardware for the next Apple TV...
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo.
Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...
Leaker Sonny Dickson today shared images of iPhone 18 Pro dummy models in the device's four rumored colors, offering the first real-world look at what to expect from the lineup visually.
Corroborating previous rumors, the dummies show the iPhone 18 Pro Max in Light Blue, Black, Silver, and Dark Cherry. Dickson said "Cherry will probably be the next hit, orange did very well." Cosmic Orange...
