A recent extension of Apple's trademark to cover handheld gaming sparked some speculation that Apple might try its hand at a dedicated gaming device. However, a more cautious interpretation of this move is that Apple is simply covering their recent move into iPod game sales.
Develop Magazine claims that this is indeed the case, and that Apple is not planning on introducing a dedicated gaming device.
"Apple is very protective of the reputation it has built in the electronics market," said our source - familiar with Apple's conversations with software companies - speaking under conditions of anonymity. "So don't hold your breath for an announcement of an 'iGame' console just yet."
Instead, Apple is said to be looking to add more mobile games to its iPod, Touch and iPhone products. At present, Apple hand picks developers who it feels will make the best games for the iPod, and does not allow all comers to participate.
The iPhone and iPod Touch, however, are due to see a more public Software Development Kit (SDK) this month, though the exact details remain unknown.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
